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  <title><![CDATA[IMPACT Presents: Joy Howard, Converse North America]]></title>
  <body><![CDATA[<p>The IMPACT Speaker Series
continues on <strong>Monday, February 20</strong> with a talk by Joy Howard on <strong>"Building a Cultural Brand."</strong> Ms. Howard is the
VP of Marketing for North America at Converse. Prior to joining Converse,
she worked for the Coca-Cola Company as a Global Marketing Director and for
Johnson &amp; Johnson managing brands like Johnson’s Baby® and K-Y®. </p>



<p>Please join us for this talk at
4:30pm in the College of Management..</p>

<p>&nbsp;</p>

<p><em>More about the Speaker</em></p>



<p>Joy Howard joined Converse as VP
of Marketing for North America in November 2010. She is responsible for all
aspects of marketing strategy and brand management, including advertising and
communications, sports marketing, and retail marketing. Established in 1908,
Converse is a wholly owned subsidiary of NIKE, Inc. Known for such legendary
classics as the Chuck Taylor® All Star® and the Jack Purcell®, Converse has
become a truly iconic youth-culture brand.</p>



<p>Joy joined Converse from the
Coca-Cola Company where she was based most recently in Zurich, Switzerland as
Global Marketing Director in the Company’s joint venture with Nestlé. She
joined Coke after climbing the ranks of brand management at Johnson &amp;
Johnson. At J &amp; J she championed expansion opportunities for Johnson’s
Baby® in emerging markets and repositioned the previously niche K-Y® Brand for
mainstream growth. </p><p>&nbsp;</p><p><em>About the Impact Speaker Series</em></p>

<p>Since 2002, the IMPACT Speaker Series has brought highly successful business
leaders from a variety of industries to campus to share their experiences and
give advice to students and other entrepreneurs on topics ranging from
"building a venture around intellectual capital" to "successful
entrepreneurship in large organizations" and "socially responsible
leadership". The weekly series provides Georgia Tech students, alumni and
the Atlanta business community an opportunity to network and learn from
successful entrepreneurs, venture capitalists, and notable business and
non-profit leaders. Events for the series take place in the LeCraw Auditorium
in the College of Management building at 4:30 pm on Wednesdays unless otherwise
noted. <strong>&nbsp;</strong></p><p><strong>The series is free and open to the public, and reservations are not
required.</strong></p>

<p>&nbsp;</p><p>&nbsp;</p>]]></body>
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