115131 external_news 1331205119 1475893526 "If you’ve got Amazon as an analogue for these massively open courses, there is still a model where people actually go into bookstores because sometimes they want to touch, or they like hanging out, or there’s other value offered by that," said Paul M.A. Baker, Adjunct Professor with the School of Public Policy and the Associate Director of the Center for 21st Century Universities. "What it means is that the university needs to rethink what it’s doing, how it’s doing it. And how it innovates in a way of surviving in the face of this. If I can do the Amazon equivalent of this open course, why should I come here? Well, maybe you shouldn’t. And that’s a client that is lost." Source: The Chronicle of Higher Education - March 7, 2012

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