190251 external_news 1360232485 1475893575 “What is the medium- to long-term consequence of a social environment where everything is attached to direct feedback and immediate reward?” said Ian Bogost, professor in the School of Literature, Media, and Communication, on sites that gamify amateur athletics. “I don’t know what the answer is, but I’m a bit afraid of it.” Source: Bloomberg, February 7, 2013; Mercury News, February 12, 2013; Denver Post, February 19, 2013

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