Bogost also sees the series as an innovative revision to both science journalism and technology publishing.

"Allowing scholars to write lithe, readable pieces in their own words for a smart, general audience at The Atlantic offers a needed antidote to breathless (and often inaccurate) technology writing," Bogost explains. "In addition, the series offers those who might not otherwise have reason, interest or opportunity to publish a book on their object of interest to do so.”

Object Lessons books will be short—about 25,000 words—and will be globally distributed in print and electronic format by Bloomsbury, a publisher that boasts both a scholarly and a trade arm.

Each Object Lessons project will start from a specific inspiration: an anthropological query, ecological matter, historical event, literary passage, personal narrative, philosophical speculation, technological innovation—and from there develop original insights around and novel lessons about the object in question.

"Subjects, methods and style are totally open," explained Bogost. "So far, we have work in the hopper on car parks, shower curtains, blankets, Google Glass, trees, e-ink, thermostats, the remote control, elevators and many more. The possibilities are quite literally endless."

For more information or to submit a proposal, visit http://objectsobjectsobjects.com.