{"234741":{"#nid":"234741","#data":{"type":"event","title":"Mobile \u0026 UX: Inside the Eye of the Perfect Storm","body":[{"value":"\u003Cp\u003E\u003Cstrong\u003ESpeaker:\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EJared Spool\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003ETitle:\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EMobile \u0026amp; UX: Inside the Eye of the Perfect Storm\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EBio:\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EJared M. Spool\u003C\/strong\u003E is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. He\u2019s been working in the field of usability and experience design since 1978, before the term \u0022usability\u0022 was ever associated with computers.\u003C\/p\u003E\u003Cp\u003EJared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer\u2019s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EAbstract:\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EThe world of web application design is expanding at a rapid rate. We\u2019re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.\u003C\/p\u003E\u003Cp\u003EWhy is all this happening now? Where is it all going? We\u2019ll will show you how four driving forces\u2014market maturity, the emergence of experience, Kano\u2019s model, and Sturgeon\u2019s Law\u2014are increasing the visibility and value of design in organizations everywhere. He\u2019ll show you what the next generation of design teams will look like and how you\u2019ll get there:\u003C\/p\u003E\u003Cp\u003E+ When the emphasis of the marketplace shifts from features to experience and how not to get caught with a costly surprise\u003C\/p\u003E\u003Cp\u003E+ Why the best organizations go beyond designing for the users\u0027 activities and looks at their entire experience\u003C\/p\u003E\u003Cp\u003E+ How to ensure you\u0027re meeting basic expectations while integrating delightful components into your design\u003C\/p\u003E\u003Cp\u003E\u003Cbr \/\u003E \u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"The world of web application design is expanding at a rapid rate. We\u2019re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses"}],"uid":"27774","created_gmt":"2013-09-05 14:31:33","changed_gmt":"2016-10-08 02:04:38","author":"Alishia Farr","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2013-10-04T12:45:00-04:00","event_time_end":"2013-10-04T14:00:00-04:00","event_time_end_last":"2013-10-04T14:00:00-04:00","gmt_time_start":"2013-10-04 16:45:00","gmt_time_end":"2013-10-04 18:00:00","gmt_time_end_last":"2013-10-04 18:00:00","rrule":null,"timezone":"America\/New_York"},"extras":["free_food"],"groups":[{"id":"1299","name":"GVU Center"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EJim Foley \u003Ca href=\u0022mailto:-foley@cc.gatech.edu\u0022\u003E-foley@cc.gatech.edu\u003C\/a\u003E\u003C\/p\u003E\u003Cp\u003EMonica Ross \u003Ca href=\u0022mailto:-mross@cc.gatech.edu\u0022\u003E-mross@cc.gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}