259421 external_news 1386335542 1475893611 <![CDATA[No Girls Allowed]]> Long before a video game hits retailers, the marketing machine is already well in motion. Before games like Call of Duty, Madden or Grand Theft Auto are even made, marketers are working with game developers to determine the game's content, how they'll represent it, who they're making it for and how they'll reach that audience.

Ian Bogost (Interactive Computing, LMC) points to games like FarmVille, Candy Crush Saga and Words With Friends — hugely successful games that have enormous male and female player bases — but they're rarely acknowledged as being the same thing as what is traditionally thought of as a video game.

Source: Polygon

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