{"320841":{"#nid":"320841","#data":{"type":"external_news","title":"Failing Many Times Before Raising $13 Million on Kickstarter","body":[{"value":"\u003Cp\u003EKickstarter has evolved into such a wealth of start-up revenue that predicting which projects will and will not succeed has become a subject of academic study; in January,\u0026nbsp;\u003Ca href=\u0022http:\/\/www.cc.gatech.edu\/news\/georgia-tech-researchers-reveal-phrases-pay-kickstarter\u0022\u003Eresearch at Georgia Tech\u003C\/a\u003E\u0026nbsp;led by\u0026nbsp;\u003Cstrong\u003EEric Gilbert\u003C\/strong\u003E (Interactive Computing) and doctoral candidate \u003Cstrong\u003ETanushree Mitra\u003C\/strong\u003E\u0026nbsp;concluded that the\u0026nbsp;\u003Cem\u003Elanguage\u003C\/em\u003E\u0026nbsp;of Kickstarter campaigns \u2014 including how authoritative and accessible the project sounded, as well as the kind of rewards it promised to backers \u2014 accounted for nearly 60 percent of the variance around success.\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003ESource: \u003Ca href=\u0022http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2014\/08\/28\/ryan-grepper-inventor-of-the-coolest-cooler-failed-many-times-before-raising-11-million-on-kickstarter\/\u0022 target=\u0022_blank\u0022\u003EWashington Post\u003C\/a\u003E\u003C\/em\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"27592","created_gmt":"2014-09-03 10:10:42","changed_gmt":"2016-10-08 02:27:14","author":"Joshua Preston","boilerplate_text":"","field_publication":"","publication":"cohort","field_article_url":"","publication_url":"http:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2014\/08\/28\/ryan-grepper-inventor-of-the-coolest-cooler-failed-many-times-before-raising-11-million-on-kickstarter\/","dateline":{"date":"2014-08-28T00:00:00-04:00","iso_date":"2014-08-28T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"groups":[{"id":"1299","name":"GVU Center"}],"categories":[],"keywords":[{"id":"13342","name":"Eric Gilbert"},{"id":"4887","name":"GVU Center"},{"id":"2483","name":"interactive computing"},{"id":"38391","name":"kickstarter"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}