{"321111":{"#nid":"321111","#data":{"type":"news","title":"A Safer Way to Save a Life - Magnetic Assisted Intubation Device (MAID)","body":[{"value":"\u003Cp\u003EIf you ever need a breathing tube inserted into your lungs, you\u2019ll want that procedure to go smoothly. And one out of every 10 times, it doesn\u2019t.\u003C\/p\u003E\u003Cp\u003EChipped teeth, damaged vocal chords, cuts to the throat \u2014 all are the unfortunate results of intubations gone awry. That\u2019s mostly because intubation requires the person performing the procedure to see the trachea and thread a breathing tube through vocal chords, avoiding the esophagus. When that view is obstructed or misinterpreted, injuries or even death can occur.\u003C\/p\u003E\u003Cp\u003EA student team competing in the 2011 InVenture competition came up with a way to minimize such injuries during intubation. Their product, called MAID, won second place, and it went on to capture top honors in Georgia Tech\u2019s Business Plan Competition as well as a $50,000 grant from the Georgia Tech Research Institute (GTRI). Today, it remains a viable candidate for commercialization.\u003C\/p\u003E\u003Cp\u003EIntubations are currently performed using a laryngoscope, a device that pries open the passage to the trachea so a breathing tube can be inserted. MAID \u2014 which stands for magnetically assisted intubation device \u2014 guides the tube in place using magnetic force. A removable, magnet-tipped stylet is placed within a breathing tube, and a strong magnet is placed outside the body, by the Adam\u2019s apple. The pull from the magnet steers the tube into proper position.\u003C\/p\u003E\u003Cp\u003E\u201cThis device has the potential to make quite an impact,\u201d says Shawna Hagen (BME \u201912), one of the four students behind MAID. \u201cWe get very positive feedback from people in several areas of medicine. Paramedics find it intriguing. So do neonatal respiratory nurses, because intubating an infant can be especially difficult.\u201d\u003C\/p\u003E\u003Cp\u003EThe challenge, says fellow team member Alex Cooper (BME \u201912), is getting the market to embrace a new approach to a familiar procedure.\u003Cbr \/\u003E \u201cEveryone who does intubation thinks they\u2019re better than the failure rate,\u201d Cooper says. \u201cIt\u2019s amazing how many people have told us that it\u2019ll be great for people who are bad at intubation, but that they\u2019d never mess up the procedure.\u201d\u003C\/p\u003E\u003Cp\u003EOvercoming such a challenge, he says, will require a business partner with experience in marketing and commercialization. Securing that help as well as venture capital now falls primarily to Hagen, who is employed with GTRI. Cooper and their other teammates, Jacob Thompson and Elizabeth Flanagan, are employed full-time elsewhere.\u003C\/p\u003E\u003Cp\u003E\u201cWe\u2019re currently working with Georgia Tech\u2019s Manufacturing Institute to create prototypes of MAID to be used in efficacy testing,\u201d she says. Further proof of MAID\u2019s value may just get medical practitioners to take a second look.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EA student team from Georgia Tech competing in the 2011 InVenture competition came up with a way to minimize injuries during intubation. Their product, called MAID, won second place, and it went on to capture top honors in Georgia Tech\u2019s Business Plan Competition as well as a $50,000 grant from the Georgia Tech Research Institute (GTRI). Today, it remains a viable candidate for commercialization.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Catch up with five finalists from past InVenture Prize competitions to find out what happened next. They encountered challenges that confront entrepreneurs everywhere."}],"uid":"28069","created_gmt":"2014-09-03 14:12:39","changed_gmt":"2016-10-08 03:16:59","author":"Laura Day","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2014-09-03T00:00:00-04:00","iso_date":"2014-09-03T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"321121":{"id":"321121","type":"image","title":"Intubation","body":null,"created":"1449245011","gmt_created":"2015-12-04 16:03:31","changed":"1475895032","gmt_changed":"2016-10-08 02:50:32","alt":"Intubation","file":{"fid":"200101","name":"intubation.jpg","image_path":"\/sites\/default\/files\/images\/intubation_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/intubation_0.jpg","mime":"image\/jpeg","size":41476,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/intubation_0.jpg?itok=iwlo5oA5"}}},"media_ids":["321121"],"related_links":[{"url":"http:\/\/coe.gatech.edu\/news\/when-inventure-lights-dim-what-happens-next","title":"Georgia Tech College of Engineering"}],"groups":[{"id":"155831","name":"Georgia Tech Manufacturing Institute (GTMI)"}],"categories":[],"keywords":[{"id":"101661","name":"Georgia Tech Manufacturing Institute (GTMI); Economic Development; Venture Lab"}],"core_research_areas":[{"id":"39441","name":"Bioengineering and Bioscience"},{"id":"39471","name":"Materials"},{"id":"39501","name":"People and Technology"}],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EFor more information about the Georgia Tech Manufacturing Institute, visit the website at \u003Ca href=\u0022http:\/\/www.manufacturing.gatech.edu\u0022\u003Ewww.manufacturing.gatech.edu\u003C\/a\u003E\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EFor more information about the Georgia Tech College of Engineering, visit the website at \u003Ca href=\u0022http:\/\/coe.gatech.edu\/news\/when-inventure-lights-dim-what-happens-next\u0022\u003Ewww.coe.gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}