{"347251":{"#nid":"347251","#data":{"type":"news","title":"Redesigned magazine and website highlight Georgia Tech research","body":[{"value":"\u003Cp\u003EFor 31 years, \u003Cem\u003EResearch Horizons\u003C\/em\u003E has showcased the Georgia Institute of Technology\u2019s groundbreaking scientific and engineering research.\u003C\/p\u003E\u003Cp\u003ENow the magazine, which started as a four-page, black and white publication for the-then Engineering Experiment Station (today, Georgia Tech Research Institute), has undergone a major content update and design metamorphosis.\u003C\/p\u003E\u003Cp\u003EIn the new \u003Cem\u003EResearch Horizons\u003C\/em\u003E, which debuted this month, readers will see a publication with more visuals \u2014 larger photographs, illustrations, and accompanying graphics \u2014 shorter, more compact stories; punchier headlines; and contemporary typefaces. The refresh is designed to present the research in a more contemporary, compelling, and engaging way.\u003C\/p\u003E\u003Cp\u003EThe publication\u2019s new look coincides with a broader strategic research marketing plan that also includes a revamped monthly electronic newsletter and a new website (\u003Ca href=\u0022http:\/\/www.rh.gatech.edu\u0022\u003Ewww.rh.gatech.edu\u003C\/a\u003E) with videos, real-time updates, and shareable features. And it includes the launch of a \u003Ca href=\u0022https:\/\/itunes.apple.com\/us\/app\/georgia-institute-technology\/id934669689?mt=8\u0022\u003Edigital e-zine\u003C\/a\u003E, through Georgia Tech\u2019s app on the Apple storefront for iPads.\u003C\/p\u003E\u003Cp\u003EIt also serves to highlight what Executive Vice President for Research Stephen E. Cross has identified as the core goals for his unit: to pursue transformative research, strengthen collaborative partnerships, and enhance the societal and economic impact of those findings.\u003C\/p\u003E\u003Cp\u003E\u201cI see this as more than just a magazine redesign. It\u2019s a rethinking of how we talk about and how we share research that comes out of Georgia Tech,\u201d said Cross.\u003C\/p\u003E\u003Cp\u003EThe changes follow several months of study, focus group research, and planning centered on what \u003Cem\u003EResearch Horizons\u003C\/em\u003E readers like, how to increase the publication\u2019s appeal, and how to make it more attractive and useful to subscribers, according to Kirk Englehardt, Georgia Tech\u2019s director of research communications.\u003C\/p\u003E\u003Cp\u003EOne of those changes is the addition of an indexed list of Georgia Tech\u2019s research contacts to the back of the magazine \u2014 something readers surveyed said they wanted.\u003C\/p\u003E\u003Cp\u003EAnother change is story length. While still comprehensive in scope, the stories are shorter and range from 1,500 to 3,000 words \u2014 versus 8,000 to 10,000 per article \u2014 Englehardt said.\u003C\/p\u003E\u003Cp\u003EThe magazine, which has a circulation of about 20,000, also reflects a greater emphasis on a broader mix of stories from Georgia Tech\u2019s 12 core research areas. To help them focus on research of specific interest to them, website visitors can view a list of stories from each core research area.\u003C\/p\u003E\u003Cp\u003E\u201cWe try to balance different technology areas \u2014 the feature stories include life sciences, military technology, technology transfer, and robotics,\u201d said John Toon, \u003Cem\u003EResearch Horizons\u003C\/em\u003E\u2019 editor. \u201cThere\u2019s a pretty good cross section of what Georgia Tech is all about.\u201d\u003C\/p\u003E\u003Cp\u003EThat underscores a strategic decision to broaden the magazine\u2019s focus to appeal to business and industry, in addition to the federal government sponsors of Georgia Tech research, the original catalysts for \u003Cem\u003EResearch Horizon\u003C\/em\u003E\u2019s creation in 1983.\u003C\/p\u003E\u003Cp\u003EIndeed, when Cross began overseeing research in 2010, one of his goals was to expand the scope of the work done by faculty to address the needs of business and industry, as well as government agencies such as the National Science Foundation, U.S. Department of Defense, U.S. Department of Energy, and the National Institutes of Health.\u003C\/p\u003E\u003Cp\u003E\u201cWhat we set out to do was try to create a magazine that would address both groups: industrial companies that needed research and development to solve problems, and the traditional base of federal government sponsors,\u201d said Toon.\u003C\/p\u003E\u003Cp\u003ESome of the magazine\u2019s new section headings, \u201cExhibit A\u201d and \u201cFront Office,\u201d for example, are designed to reflect those efforts to appeal to the industrial audience. The idea is to give industry research executives a \u201csneak peak\u201d at what\u2019s next.\u003C\/p\u003E\u003Cp\u003EThe magazine\u2019s longevity is a testament to Georgia Tech\u2019s commitment to research and to its understanding that sharing those stories is important, said Mark Hodges, a senior research associate at the Georgia Tech Research Institute and the magazine\u2019s first editor.\u003C\/p\u003E\u003Cp\u003E\u201cThe main reason behind this was the realization that research was becoming a bigger part of Georgia Tech,\u201d Hodges said of the original magazine launch. \u201cAnd this publication was part of increasing Georgia Tech\u2019s profile.\u201d\u003C\/p\u003E\u003Cp\u003EIf you would like to receive Research Horizons at no cost, visit\u003Ca href=\u0022\/\/c.gatech.edu\/rh-signup\u0022\u003E http:\/\/c.gatech.edu\/rh-signup\u003C\/a\u003E and complete the short online form. You may opt into Georgia Tech\u2019s monthly research e-newsletter at that link, too.\u003C\/p\u003E\u003Cp\u003EYou can also get up-to-the-minute Georgia Tech research news on the new Research Horizons website: \u003Ca href=\u0022http:\/\/www.rh.gatech.edu\/\u0022\u003Ewww.rh.gatech.edu\u003C\/a\u003E.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EResearch News\u003C\/strong\u003E\u003Cbr \/\u003E\u003Cstrong\u003EGeorgia Institute of Technology\u003C\/strong\u003E\u003Cbr \/\u003E\u003Cstrong\u003E177 North Avenue\u003C\/strong\u003E\u003Cbr \/\u003E\u003Cstrong\u003EAtlanta, Georgia\u0026nbsp; 30332-0181\u0026nbsp; USA\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EMedia Relations Contacts\u003C\/strong\u003E: John Toon (\u003Ca href=\u0022mailto:jtoon@gatech.edu\u0022\u003Ejtoon@gatech.edu\u003C\/a\u003E) (404-894-6986) or Brett Israel (\u003Ca href=\u0022mailto:brett.israel@comm.gatech.edu\u0022\u003Ebrett.israel@comm.gatech.edu\u003C\/a\u003E) (404-385-1933).\u003Cbr \/\u003E\u003Cstrong\u003EWriter\u003C\/strong\u003E: Peralte Paul\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EGeorgia Tech has launched a redesigned Research Horizons magazine, along with a new website and digital e-zine to showcase its research.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Georgia Tech has launched a redesigned Research Horizons magazine, along with a new website and digital e-zine."}],"uid":"28137","created_gmt":"2014-11-18 21:52:33","changed_gmt":"2016-10-08 03:17:34","author":"P\u00e9ralte Paul","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2014-11-18T00:00:00-05:00","iso_date":"2014-11-18T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"347231":{"id":"347231","type":"image","title":"Research Horizons magazine","body":null,"created":"1449245670","gmt_created":"2015-12-04 16:14:30","changed":"1475895071","gmt_changed":"2016-10-08 02:51:11","alt":"Research Horizons magazine","file":{"fid":"200957","name":"research-horizons-cover.jpg","image_path":"\/sites\/default\/files\/images\/research-horizons-cover_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/research-horizons-cover_0.jpg","mime":"image\/jpeg","size":1307791,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/research-horizons-cover_0.jpg?itok=vULNMa4t"}},"347241":{"id":"347241","type":"image","title":"New Research Horizons website","body":null,"created":"1449245682","gmt_created":"2015-12-04 16:14:42","changed":"1475895071","gmt_changed":"2016-10-08 02:51:11","alt":"New Research Horizons website","file":{"fid":"200958","name":"research_horizons_home_page.jpeg","image_path":"\/sites\/default\/files\/images\/research_horizons_home_page_0.jpeg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/research_horizons_home_page_0.jpeg","mime":"image\/jpeg","size":746057,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/research_horizons_home_page_0.jpeg?itok=PQvI_Fwm"}}},"media_ids":["347231","347241"],"groups":[{"id":"1188","name":"Research Horizons"}],"categories":[{"id":"135","name":"Research"}],"keywords":[{"id":"110281","name":"e-zine"},{"id":"3141","name":"magazine"},{"id":"9153","name":"Research Horizons"}],"core_research_areas":[{"id":"39521","name":"Robotics"}],"news_room_topics":[{"id":"71881","name":"Science and Technology"}],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EJohn Toon\u003C\/p\u003E\u003Cp\u003EResearch News\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022mailto:jtoon@gatech.edu\u0022\u003Ejtoon@gatech.edu\u003C\/a\u003E\u003C\/p\u003E\u003Cp\u003E(404) 894-6986\u003C\/p\u003E","format":"limited_html"}],"email":["jtoon@gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}