{"395941":{"#nid":"395941","#data":{"type":"external_news","title":"Hypersexualization of Women at Technology Trade Shows","body":[{"value":"\u003Cp\u003E\u003Ca href=\u0022http:\/\/www.iac.gatech.edu\/faculty-and-staff\/faculty\/bio\/colatrella\u0022\u003ECarlo Colatrella\u003C\/a\u003E, professor in the \u003Cstrong\u003ESchool of Literature, Media, and Communication\u003C\/strong\u003E, was quoted in an article on CNET discussing the presence of scantily clad \u0022booth babes\u0022 at technology trade shows to tout products.\u003C\/p\u003E\u003Cblockquote\u003E\u003Cp\u003E\u0022The outcome of dressing women inappropriately, establishing them as eye-candy or as decorative objects or hypersexualized figures, results in people taking women in general less seriously and being less inclined to hire women and promote women into positions of authority,\u0022 said Carol Colatrella, author of \u0022Toys and Tools in Pink: Cultural Narratives of Gender, Science, and Technology\u0022 and co-director of the Georgia Tech Center for the Study of Women, Science and Technology .\u003C\/p\u003E\u003Cp\u003EInstead of booth babes, \u0022why not just have a neon bulb that goes off to attract people\u0027s interest?\u0022 Colatrella said.\u003C\/p\u003E\u003C\/blockquote\u003E\u003Cp\u003EColatrella believes the RSA Conference and the other associations instituting dress codes for their tech conferences is a positive move.\u003C\/p\u003E\u003Cblockquote\u003E\u003Cp\u003E\u0022I think it\u0027s the right step to treat women as people and not as hyper-sexualized objects,\u0022 she said. \u0022Whenever you have a professional situation, it\u0027s better if all of the professionals are on as equal footing as possible.\u0022\u003C\/p\u003E\u003C\/blockquote\u003E\u003Cp\u003E\u003Ca href=\u0022http:\/\/www.cnet.com\/news\/scantily-clad-booth-babes-at-tech-trade-shows-get-wardrobe-check\/\u0022\u003EContinue to full article...\u003C\/a\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"27889","created_gmt":"2015-04-14 11:32:22","changed_gmt":"2016-10-08 02:27:29","author":"Beth Godfrey","boilerplate_text":"","field_publication":"","publication":"Raphael Warnock","field_article_url":"","publication_url":"http:\/\/www.cnet.com\/news\/scantily-clad-booth-babes-at-tech-trade-shows-get-wardrobe-check\/","dateline":{"date":"2015-03-31T00:00:00-04:00","iso_date":"2015-03-31T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"395931":{"id":"395931","type":"image","title":"Carol Colatrella","body":null,"created":"1449246361","gmt_created":"2015-12-04 16:26:01","changed":"1542213878","gmt_changed":"2018-11-14 16:44:38","alt":"A photo portrait of Carol Colatrella","file":{"fid":"76007","name":"carolcolatrellaweb.jpg","image_path":"\/sites\/default\/files\/images\/carolcolatrellaweb.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/carolcolatrellaweb.jpg","mime":"image\/jpeg","size":120745,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/carolcolatrellaweb.jpg?itok=pKDyMwyf"}}},"media_ids":["395931"],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1283","name":"School of Literature, Media, and Communication"}],"categories":[],"keywords":[{"id":"9929","name":"CNET"},{"id":"931","name":"Colatrella"},{"id":"713","name":"Gender"},{"id":"169025","name":"sexualization"},{"id":"623","name":"Technology"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}