{"39678":{"#nid":"39678","#data":{"type":"news","title":"Tech a Founding Partner in Sustainability \u0027Mission\u0027","body":[{"value":"\u003Cp\u003EThe Institute has joined with a leading global carpet manufacturer in providing a Web-based resource that strives to create a community of people working toward becoming carbon neutral.\u003C\/p\u003E\u003Cp\u003EInterface Inc. founder and Tech alumnus Ray Anderson realized in 1994 that he wanted his companies to become environmentally sustainable. This initiative expanded beyond just Interface Inc., and was given both name and form late last year with Mission Zero, an online platform for companies and individuals to learn from and assist others in the effort.\u003C\/p\u003E\u003Cp\u003E\u0022Anyone anywhere can participate [through the online component], which is so exciting to us because it is the community, not Interface, who will determine where this will go,\u0022 said InterfaceFLOR Senior Vice President of Marketing Joyce LaVelle. The Web site offers news, interactive education, social networking, peer-to-peer interaction and partnerships with key corporate, educational and industry representatives, she says. Members can join groups, post news stories and blogs, pose questions on sustainability and give advice on best practices.\u003C\/p\u003E\u003Cp\u003EIn this early phase, LaVelle says efforts are concentrated on expansion-spreading the word and attracting new members. In time, community members will share best practices and spark new innovations. \u0022I don\u0027t think it\u0027s overly ambitious to say we expect that the more minds who gather and share their knowledge through this online community, the more we and the planet will benefit,\u0022 LaVelle said. \u0022We sought out thought leaders who will contribute valuable information to the site and be able to recruit their own stakeholders to become members who will build and sustain the community.\u0022\u003C\/p\u003E\u003Cp\u003EAnderson solicited Tech to be a Mission Zero founding partner since the Institute\u0027s goals of leadership in environmental sustainability echo his own. \u0022Georgia Tech will certainly enrich the community through its knowledge base and technology innovations,\u0022 LaVelle said. \u0022And this will happen at every level, from the Institute\u0027s leading researchers to its students, faculty and staff.\u0022\u003C\/p\u003E\u003Cp\u003ECollege of Management Professor Terry Blum was the initial point of contact for Mission Zero, an opportunity, she says, the Institute \u0022seized.\u0022\u003C\/p\u003E\u003Cp\u003E\u0022Mission Zero provides an open system for communicating about the interdisciplinary space of sustainability,\u0022 Blum said. \u0022Because of Georgia Tech\u0027s early leadership in sustainability, we were given the opportunity to be a founding participant in the Mission Zero Community. We build on the legacy of [our] alumni, including Ray Anderson of Interface and Brook Byers of Kleiner Perkins, the research programs and innovations of our faculty, research scientists, staff and our awesome students. Leadership in social and environmental sustainability is integrated into our defining of the technological university of the 21st century. Our participation provides the power to create the world in which we want to live.\u0022\u003C\/p\u003E\u003Cp\u003ETo join, visit Green Buzz, Tech\u0027s environmental sustainability Web site, and click the Join Mission Zero button.\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EGeorgia Tech becomes a founding member of Mission Zero, an online community of people, businesses and organizations working toward reducing their environmental impact.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Georgia Tech joins Mission Zero"}],"uid":"27191","created_gmt":"2009-06-01 00:00:00","changed_gmt":"2016-10-08 03:01:25","author":"Robert Nesmith","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2009-06-01T00:00:00-04:00","iso_date":"2009-06-01T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"39679":{"id":"39679","type":"image","title":"Mission Zero logo","body":null,"created":"1449174110","gmt_created":"2015-12-03 20:21:50","changed":"1475894260","gmt_changed":"2016-10-08 02:37:40","alt":"Mission Zero logo","file":{"fid":"189670","name":"tpv76504.jpg","image_path":"\/sites\/default\/files\/images\/tpv76504.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/tpv76504.jpg","mime":"image\/jpeg","size":6021,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/tpv76504.jpg?itok=Zq57337c"}}},"media_ids":["39679"],"related_links":[{"url":"http:\/\/www.missionzero.org\/","title":"Mission Zero"},{"url":"http:\/\/www.greenbuzz.gatech.edu\/","title":"Green Buzz"}],"groups":[{"id":"1183","name":"Home"}],"categories":[{"id":"129","name":"Institute and Campus"},{"id":"132","name":"Institute Leadership"},{"id":"154","name":"Environment"},{"id":"135","name":"Research"}],"keywords":[{"id":"477","name":"Georgia Tech sustainability"},{"id":"479","name":"Green Buzz"},{"id":"478","name":"Mission Zero"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Cstrong\u003ELisa Grovenstein\u003C\/strong\u003E\u003Cbr \/\u003ECommunications \u0026amp; Marketing\u003Cbr \/\u003E\u003Ca href=\u0022http:\/\/www.gatech.edu\/contact\/index.html?id=lgrovenste3\u0022\u003EContact Lisa Grovenstein\u003C\/a\u003E\u003Cbr \/\u003E\u003Cstrong\u003E404-894-8835\u003C\/strong\u003E\u003C\/p\u003E","format":"limited_html"}],"email":["lisa.grovenstein@comm.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}