{"453631":{"#nid":"453631","#data":{"type":"news","title":"Alumni Spotlight: : \u201cGo-getter Girl\u201d Shinjini Das Is Making Her Dreams Come True","body":[{"value":"\u003Cp align=\u0022center\u0022\u003E\u003Cstrong\u003EAlumni Spotlight: \u201cGo-Getter Girl\u201d Shinjini Das Is Making Her Dreams Come True\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u201cA dream come true\u201d is how ISyE graduate (and May 2014 Commencement speaker) Shinjini Das describes her past year. Das is a busy young woman who is clearly going places: She juggles a job with Deloitte in California as a business technology analyst, along with developing careers as a \u003Ca href=\u0022http:\/\/missmillmag.com\/speaking-likeagirl-shinjini\u0022\u003Eprofessional speaker\u003C\/a\u003E and\u003Ca href=\u0022http:\/\/www.india.com\/arts-and-culture\/media-personality-shinjini-das-advocates-for-womens-empowerment-internationally-475796\u0022\u003E media personality\u003C\/a\u003E through an increasing number of TV interviews, blog contributions to the Huffington Post and Elite Daily, and her growing social media presence, which includes reaching almost 7,000 followers on \u003Ca href=\u0022http:\/\/www.twitter.com\/speakershinjini\u0022\u003ETwitter\u003C\/a\u003E and \u003Ca href=\u0022http:\/\/www.facebook.com\/speakershinjini\u0022\u003EFacebook\u003C\/a\u003E in less than a year. \u0026nbsp;\u003C\/p\u003E\u003Cp\u003EFor Das, the breakthrough moment \u2013 and her favorite story from the past year \u2013 was getting her first piece published on Huffington Post this past January \u2013 a post called \u003Ca href=\u0022http:\/\/www.huffingtonpost.com\/shinjini-das\/5-secrets-of-a-gogetter-g_b_6417254.html\u0022\u003E\u201c5 Secrets of a Go-getter Girl.\u201d\u003C\/a\u003E \u201cNo one talks about this,\u201d Das says. \u201cNo one says that being an ambitious woman is cool, at least that\u2019s what I saw. \u2026 It\u2019s not just \u2018okay\u2019 or \u2018acceptable\u2019 to be ambitious; it\u2019s great to be ambitious, and why are we shying away from that?\u201d The post garnered international attention and generated a cultural discussion. \u201cPeople have blogged about this saying they have go-getter girls in their lives, and one woman blogged that \u2026 her husband is helping her embrace the go-getter in her.\u201d\u003C\/p\u003E\u003Cp\u003EFor Das, being a go-getter girl is more than just words: She embodies it \u2013 a process that began in high school and continued while she was at Georgia Tech. She chose industrial engineering as her major because of its combination of business and engineering, which would give her an \u201canalytical background and foundation \u2026 the career paths were appealing,\u201d she says. \u201cISyE being No. 1 also helped!\u201d Each IE class emphasized leadership, the thought process being, she explains, \u201cWHEN [rather than \u201cif\u201d] you become a business leader.\u201d\u003C\/p\u003E\u003Cp\u003EShe also pursued leadership in other ways at Georgia Tech, joining the public speaking club and conducting workshops, and becoming a student ambassador. In many ways, being a representative for Georgia Tech prepared Das to become her own personal brand ambassador. \u201cThat is literally my job now \u2026 representing something. Then it was representing Georgia Tech; now I\u2019m representing my brand, what I stand for, my values, my thoughts \u2026 It\u2019s very, very similar.\u201d\u003C\/p\u003E\u003Cp\u003EGiven that she is building her own personal brand, Das was asked if everyone should consider developing their own personal brand, and what some steps toward doing so might be. Her response was emphatic: Every person is in fact his or her own brand. The first step toward developing that is to \u201cidentify your value proposition: Who are you? Why should people buy your product?\u201d The process requires time and thought \u2013 time and thought Das also put in for herself. \u201cIt\u2019s not magic,\u201d she notes. Next, \u201cidentify your goals. What do you want to do?\u201d Your goals will determine your branding strategy. And finally, \u201cidentify and create an action plan.\u201d She encourages people to not only \u201cdream and take time to think\u201d about these issues, but also \u201cto act. Without an action plan, a dream is not a completed task.\u201d\u003C\/p\u003E\u003Cp\u003EDas is continuing her pursuit of being a go-getter girl \u2013 and she\u2019s seeing results. In November 2015, she will be honored as one of 50 global heroes for her work to empower youth and advocate for gender equality by a top United Nations partnership. Further, she will soon be profiled by the Institute of Industrial Engineers in \u201cFinal Five\u201d for engaging in nontraditional work. In 2016, she will embark on her first national speaking tour.\u003C\/p\u003E\u003Cp\u003EDas is returning to Georgia Tech on Tuesday, October 6\u003Csup\u003Eth\u003C\/sup\u003E as a guest lecturer for Professor Bill Todd\u2019s Principles of Management Consulting class, where she will be speaking on \u201chuman factors in consulting \u2026 client skills, relationship skills \u2026 How do you deal effectively with so many different people?\u201d After all, Das points out, \u201cThat is life. How do you get the most of out of every transaction?\u201d\u003C\/p\u003E\u003Cp\u003EYou can connect with Das on \u003Ca href=\u0022http:\/\/www.twitter.com\/speakershinjini\u0022\u003ETwitter\u003C\/a\u003E or \u003Ca href=\u0022http:\/\/www.facebook.com\/speakershinjini\u0022\u003EFacebook \u003C\/a\u003Eand visit her website: \u003Ca href=\u0022http:\/\/www.shinjinidas.com\u0022\u003Ewww.shinjinidas.com\u003C\/a\u003E.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"ISyE alumna Shinjini Das is making a career out of personal branding."}],"uid":"28766","created_gmt":"2015-09-29 15:23:39","changed_gmt":"2016-10-08 03:19:40","author":"Shelley Wunder-Smith","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2015-09-29T00:00:00-04:00","iso_date":"2015-09-29T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"453601":{"id":"453601","type":"image","title":"Alumna Shinjini Das Is Pursuing Her Dreams","body":null,"created":"1449256319","gmt_created":"2015-12-04 19:11:59","changed":"1475895197","gmt_changed":"2016-10-08 02:53:17","alt":"Alumna Shinjini Das Is Pursuing Her Dreams","file":{"fid":"203415","name":"shinjini_microphone.jpg","image_path":"\/sites\/default\/files\/images\/shinjini_microphone_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/shinjini_microphone_0.jpg","mime":"image\/jpeg","size":19492,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/shinjini_microphone_0.jpg?itok=Tle99QnA"}}},"media_ids":["453601"],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"130","name":"Alumni"}],"keywords":[{"id":"10806","name":"personal branding"},{"id":"169338","name":"shinjini das"}],"core_research_areas":[{"id":"39501","name":"People and Technology"}],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:shelley.wunder-smith@isye.gatech.edu\u0022\u003EShelley Wunder-Smith\u003C\/a\u003E\u003C\/p\u003E\u003Cp\u003EIndustrial \u0026amp; Systems Engineering\u003C\/p\u003E\u003Cp\u003E404.385.4745\u003C\/p\u003E","format":"limited_html"}],"email":["shelley.wunder-smith@isye.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}