{"501911":{"#nid":"501911","#data":{"type":"external_news","title":"The Logic Behind the Sky-High Candy Crush Deal","body":[{"value":"\u003Cp\u003EWritten by Ian Bogost, writer, game designer, and contributing editor at The Atlantic. He is the Ivan Allen College Distinguished Chair in media studies and a professor of interactive computing at the Georgia Institute of Technology. The fact that Activision Blizzard bought Candy Crush creator King Digital startled people less than the sheer size of the deal: $5.9 billion. As many noted, that\u2019s almost $2 billion more than Disney paid for either Marvel or Lucasfilm. It\u2019s more than twice the $2.5 billion Microsoft paid for Minecraft maker Mojang, a property that feels like it has more long-term staying power than Candy Crush. And it\u2019s about nine times the $650 million Electronic Arts paid for PopCap, creators of Bejeweled, the game whose underlying behavior lies at the heart of Candy Crush.\u003C\/p\u003E\u003Cp\u003ERead the full article here:\u0026nbsp;\u003Ca title=\u0022http:\/\/www.theatlantic.com\/business\/archive\/2015\/11\/candy-crush-six-billion-deal\/414217\/\u0022 href=\u0022http:\/\/www.theatlantic.com\/business\/archive\/2015\/11\/candy-crush-six-billion-deal\/414217\/\u0022\u003Ehttp:\/\/www.theatlantic.com\/business\/archive\/2015\/11\/candy-crush-six-billion-deal\/414217\/\u003C\/a\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"28466","created_gmt":"2016-02-17 13:27:54","changed_gmt":"2016-10-08 02:27:58","author":"Meghana Melkote","boilerplate_text":"","field_publication":"","publication":"JS Coon Building","field_article_url":"","publication_url":"http:\/\/www.theatlantic.com\/business\/archive\/2015\/11\/candy-crush-six-billion-deal\/414217\/","dateline":{"date":"2015-11-04T00:00:00-05:00","iso_date":"2015-11-04T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"groups":[{"id":"1299","name":"GVU Center"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}