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<![CDATA[Bridging Real and Virtual Worlds Through Marketing]]>
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2007-05-25T00:00:00-04:00
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"When designing online environments, keep in mind the kind of
experience you want your users to have. If the experience is
compelling, whether it is branded or not becomes a non-issue because if
the experience is compelling so is the brand experience," according to
José Pablo Zaga, PhD candidate at the College of Computing at Georgia
Tech.]]>
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