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  <title><![CDATA[GVU BROWN BAG: John Zimmerman, CMU]]></title>
  <body><![CDATA[<p><strong>Applying product attachment theory in the practice of experience design—a design inquiry</strong></p>

<p><strong>ABSTRACT:</strong>&nbsp; For<br />
the last several years the interaction design community has been<br />
undergoing a broadening of scope from usability to user experience;<br />
attempting to make <em>things</em> that improve the quality of<br />
people’s lives across a range of different contexts. One perspective<br />
that seems potentially rich in the pursuit of experience, but that has<br />
received little attention, is the theory on product attachment that<br />
describes how people come to <em>love their things</em>. People invest<br />
psychic energy into their possessions, developing attachment through<br />
repeated use as they engage in a process of identity construction. What<br />
the theory does not offer is any guidance on the process of making<br />
things that have the intention of becoming life companions; things<br />
people will come to love.</p>
<p>To<br />
investigate the value of a product attachment perspective, I have taken<br />
a research through design approach, making many different things.<br />
Through a process of making and reflecting, I developed a philosophical<br />
stance, which calls for interaction designers to focus on products that<br />
help people move closer to their idealized sense of self in a specific<br />
role; to create products that help people <em>become the person they desire to be</em>.<br />
In this talk I will discuss how a research through design approach<br />
worked to connect product attachment theory to the design process;<br />
share a few example artifacts that have been designed as a result of<br />
this stance; and detail how other interaction designers and HCI<br />
practitioners might apply this perspective in practice.</p>
<p><strong>BIO:&nbsp; </strong>John<br />
Zimmerman is an interaction designer and design researcher with a joint<br />
appointment as an Associate Professor with the Human-Computer<br />
Interaction Institute and the School of Design at Carnegie Mellon<br />
University. John has three main research areas: (i) design of<br />
interactive products through the application of product attachment<br />
theory; (ii) mixed-initiative interfaces that combine human and machine<br />
intelligence; and (iii) research-through-design as a design research<br />
practice in HCI. John teaches courses in interaction design, HCI<br />
methods, and the design of smart home applications. Prior to joining<br />
Carnegie Mellon, John was a senior researcher in the adaptive systems<br />
and interface group at Philips Research.</p>]]></body>
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