{"534071":{"#nid":"534071","#data":{"type":"news","title":"Welcome to the College of Design","body":[{"value":"\u003Cp\u003ENotice anything different?\u003C\/p\u003E\u003Cp\u003EWe changed our name. What used to be the College of Architecture is now the College of Design.\u003C\/p\u003E\u003Cp\u003EThe \u201cCollege of Design\u201d is a better reflection of our academic diversity, a more accurate description of what drives our research, and an idea that unites all five schools in the College. We\u2019re proud of the name and confident it will position us as the premier college for technology-focused design education.\u003C\/p\u003E\u003Cp\u003EThis is a change we deliberately and painstakingly made to address our truly interdisciplinary nature and build on our unique legacy as part of the Georgia Institute of Technology.\u003C\/p\u003E\u003Cp\u003ESince 2010 we\u2019ve noticed how easy it is for people to confuse the College of Architecture with the School of Architecture. Dean French calls it the \u201cNew York, New York,\u201d problem, and he\u2019s become adept at a courteous correction.\u003C\/p\u003E\u003Cp\u003EBut even as early as 1975, when we officially became a College, the Industrial Design, City and Regional Planning, and Building Construction programs were stretching the \u201cArchitecture\u201d title. Over the last ten years, the number of academic programs we offer has doubled. Three quarters of our degrees are not rooted in architecture.\u003C\/p\u003E\u003Cp\u003EBy 2014, the College\u2019s Strategic Plan prioritized a new name. We hired Armchair Media to conduct a positioning study and help us narrow the possibilities. Based on extensive surveys and interviews with faculty, staff, alumni, students and prospective students, Armchair Media came up with 19 different names.\u003C\/p\u003E\u003Cp\u003EWe weren\u2019t surprised by that number. We\u2019ve always been hard to explain because we\u2019re not like other architecture colleges. What we do is ground-breaking, forward-looking and not easy to describe in one word. Or so we thought.\u003C\/p\u003E\u003Cp\u003ENow we think \u201cDesign\u201d is that word. It\u2019s a name that fits our output as well as our environment.\u003C\/p\u003E\u003Cp\u003EIt\u2019s also a great opportunity for our College to broaden the definition of \u201cDesign,\u201d especially since design means many things at Georgia Tech. For example:\u003C\/p\u003E\u003Cul\u003E\u003Cli\u003EOur School of Architecture uses the intersection between design and technology to solve anticipated challenges of buildings, fabrication, and urban design.\u003C\/li\u003E\u003Cli\u003EOur School of Building Construction extends the design process to practical outcomes of the construction industry and life-long building management.\u003C\/li\u003E\u003Cli\u003EOne of the underlying principles of our School of City and Regional Planning is that efficient and human-friendly municipal environments need to be planned and designed.\u003C\/li\u003E\u003Cli\u003EOur School of Industrial Design takes a humanist and forward-looking approach to designing things and environments, but they also use the design process to further integrate \u2013 even invent \u2013 technologies and objects.\u003C\/li\u003E\u003Cli\u003EThe creation that happens as part of studying music is realized through our School of Music\u2019s technology programs, which include instrument invention, technology-driven composition and robotics.\u003C\/li\u003E\u003C\/ul\u003E\u003Cp\u003ESo today, we announce a new name for our College.\u003C\/p\u003E\u003Cp\u003EIn the following weeks, you\u2019ll see a new look on our websites. We\u2019ll share stories and photo essays that show how our design, research, and technology create culturally relevant and socially responsible places, products and experiences.\u003C\/p\u003E\u003Cp\u003EWe\u2019ll show you a better future through the College of Design at Georgia Tech!\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EThe new name for our College reflects our academic diversity, accurately describes our research and unites all five Schools.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"The new name for our College reflects our academic diversity, accurately describes our research and unites all five Schools."}],"uid":"27803","created_gmt":"2016-05-09 09:40:03","changed_gmt":"2016-10-08 03:21:35","author":"Ann Hoevel","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2016-05-09T00:00:00-04:00","iso_date":"2016-05-09T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"534501":{"id":"534501","type":"image","title":"College of Design 2016","body":null,"created":"1462892400","gmt_created":"2016-05-10 15:00:00","changed":"1475895319","gmt_changed":"2016-10-08 02:55:19","alt":"College of Design 2016","file":{"fid":"215593","name":"gt.design.est_.2016.jpg","image_path":"\/sites\/default\/files\/images\/gt.design.est_.2016_3.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/gt.design.est_.2016_3.jpg","mime":"image\/jpeg","size":146173,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/gt.design.est_.2016_3.jpg?itok=-AIvmn9b"}}},"media_ids":["534501"],"groups":[{"id":"1221","name":"College of Design"}],"categories":[{"id":"129","name":"Institute and Campus"}],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EAnn W. Hoevel\u003Cbr \/\u003EDirector of Communications\u003Cbr \/\u003EThe Georgia Tech College of Design\u003Cbr \/\u003E\u003Ca href=\u0022mailto:ann.hoevel@design.gatech.edu\u0022\u003Eann.hoevel@design.gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":["ann.hoevel@design.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}