{"551611":{"#nid":"551611","#data":{"type":"external_news","title":"The Purpose-Driven Customer Experience","body":[{"value":"\u003Cp\u003EAssistant Professor Eric Gilbert and Ph.D. student Tanushree Mitra reveal how purpose-centric messaging shapes the customer experience and supports successful Kickstarter campaigns.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"30267","created_gmt":"2016-07-08 10:29:00","changed_gmt":"2016-10-08 02:28:16","author":"Devin Young","boilerplate_text":"","field_publication":"","publication":"Goethe","field_article_url":"","publication_url":"http:\/\/www.1to1media.com\/view.aspx?docid=35832","dateline":{"date":"2016-07-08T00:00:00-04:00","iso_date":"2016-07-08T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"485881":{"id":"485881","type":"image","title":"Eric Gilbert 2015","body":null,"created":"1452902401","gmt_created":"2016-01-16 00:00:01","changed":"1475895239","gmt_changed":"2016-10-08 02:53:59","alt":"Eric Gilbert 2015","file":{"fid":"204316","name":"eric_gilbert_0.jpg","image_path":"\/sites\/default\/files\/images\/eric_gilbert_0_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/eric_gilbert_0_0.jpg","mime":"image\/jpeg","size":618635,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/eric_gilbert_0_0.jpg?itok=cb-lqGOi"}}},"media_ids":["485881"],"groups":[{"id":"47223","name":"College of Computing"},{"id":"50876","name":"School of Interactive Computing"}],"categories":[{"id":"134","name":"Student and Faculty"},{"id":"153","name":"Computer Science\/Information Technology and Security"},{"id":"8862","name":"Student Research"},{"id":"143","name":"Digital Media and Entertainment"},{"id":"135","name":"Research"}],"keywords":[{"id":"13342","name":"Eric Gilbert"},{"id":"2483","name":"interactive computing"},{"id":"38391","name":"kickstarter"},{"id":"166848","name":"School of Interactive Computing"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}