{"552681":{"#nid":"552681","#data":{"type":"news","title":"Answering the Call for Mastery","body":[{"value":"\u003Cp\u003EEverybody, it seems, wants Ari Siesser. Young, intelligent and personable, Siesser says a week doesn\u2019t go by without at least one corporate recruiter emailing him with a job opportunity.\u003C\/p\u003E\u003Cp\u003EThat\u2019s because Siesser (B.S. industrial engineering 2014, M.S. analytics 2015) has something that companies covet: the knowledge and skill to help predict the future.\u003C\/p\u003E\u003Cp\u003E\u201cA lot of what I do can be used to predict the success of a marketing and advertising campaign,\u201d says Siesser, who works for Atlanta-based business intelligence firm Cardlytics. \u201cFor example, we use credit card transaction data to evaluate how effective certain ads are in getting people to purchase products. We then use this information to identify which ads in the future will have greater purchase power.\u201d\u003C\/p\u003E\u003Cp\u003EAt 25, Siesser acquired his analytical wizardry through a highly specialized graduate program. The master\u2019s degree in analytics blends the data modeling and statistical analysis expertise provided by the Stewart School of Industrial Systems \u0026amp; Engineering (ISyE) with the computational firepower of Georgia Tech\u2019s College of Computing and the business analytics acumen from the Scheller College of Business.\u003C\/p\u003E\u003Cp\u003EWhile distinct, the program is actually one of several relatively new master\u2019s degrees involving the College of Engineering that have a strong professional emphasis \u2013 two others being a master in supply chain engineering (SCE) and a master of biomedical innovation and development, or BioID.\u0026nbsp;Together, the degrees demonstrate a remarkable level of agility from the nation\u2019s largest engineering college, particularly in the ability to forge robust academic offerings that answer the fast-emerging needs of industry.\u0026nbsp;\u003C\/p\u003E\u003Cp\u003ETo learn more about ISyE\u0027s M.S. of supply chain engineering, and why Atlanta -- and Georgia -- is uniquely positioned to play a leading role in U.S. supply chains -- as well as ISyE\u0027s interdisciplinary participation in the M.S. of Analytics program, read here: \u003Ca href=\u0022http:\/\/b.gatech.edu\/29EXVWu\u0022\u003Ehttp:\/\/b.gatech.edu\/29EXVWu\u003C\/a\u003E.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EThe M.S. of Analytics program is actually one of several relatively new master\u2019s degrees involving the College of Engineering that have a strong professional emphasis \u2013 two others being a master in supply chain engineering and a master of biomedical innovation and development.\u0026nbsp;Together, the degrees demonstrate a remarkable level of agility from the nation\u2019s largest engineering college, particularly in the ability to forge robust academic offerings that answer the fast-emerging needs of industry.\u0026nbsp;\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Specialized graduate programs demonstrate CoE\u2019s agility in responding to industry needs."}],"uid":"28766","created_gmt":"2016-07-13 14:52:22","changed_gmt":"2016-10-08 03:22:04","author":"Shelley Wunder-Smith","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2016-07-13T00:00:00-04:00","iso_date":"2016-07-13T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"552651":{"id":"552651","type":"image","title":"Joel Sokol, ISyE professor and director of the interdisciplinary M.S. Analytics program","body":null,"created":"1468435200","gmt_created":"2016-07-13 18:40:00","changed":"1475895350","gmt_changed":"2016-10-08 02:55:50","alt":"Joel Sokol, ISyE professor and director of the interdisciplinary M.S. Analytics program","file":{"fid":"98210","name":"12c3046-p1-006.jpg","image_path":"\/sites\/default\/files\/images\/12c3046-p1-006.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/12c3046-p1-006.jpg","mime":"image\/jpeg","size":133812,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/12c3046-p1-006.jpg?itok=3qQy5ghX"}},"552671":{"id":"552671","type":"image","title":"The M.S. of Analytics is actually one of several relatively new master\u2019s degrees involving the College of Engineering that have a strong professional emphasis \u2013 two others being a master in supply chain engineering and a master of biomedical innovation an","body":null,"created":"1468435500","gmt_created":"2016-07-13 18:45:00","changed":"1475895350","gmt_changed":"2016-10-08 02:55:50","alt":"The M.S. of Analytics is actually one of several relatively new master\u2019s degrees involving the College of Engineering that have a strong professional emphasis \u2013 two others being a master in supply chain engineering and a master of biomedical innovation an","file":{"fid":"98255","name":"13ne10210-p1-008.jpg","image_path":"\/sites\/default\/files\/images\/13ne10210-p1-008.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/13ne10210-p1-008.jpg","mime":"image\/jpeg","size":83866,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/13ne10210-p1-008.jpg?itok=K30-K5lR"}}},"media_ids":["552651","552671"],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"129","name":"Institute and Campus"},{"id":"145","name":"Engineering"}],"keywords":[{"id":"7251","name":"analytics"},{"id":"36761","name":"BioID"},{"id":"654","name":"College of Computing"},{"id":"366","name":"Graduate"},{"id":"426","name":"isye"},{"id":"170352","name":"M.S. Analytics"},{"id":"170598","name":"M.S. Supply Chain Engineering"},{"id":"170469","name":"professional master\u0027s"},{"id":"167089","name":"Scheller College of Business"},{"id":"167074","name":"Supply Chain"}],"core_research_areas":[{"id":"39431","name":"Data Engineering and Science"},{"id":"39541","name":"Systems"}],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}