{"57131":{"#nid":"57131","#data":{"type":"news","title":"Stark Example of Success","body":[{"value":"\u003Cp\u003EWhen Tony Stark needed to train for the Monaco Grand Prix, only a top-notch racing simulator would suffice.\u003Cbr \/\u003E\u0026nbsp;\u003Cbr \/\u003EAlthough Stark\u2014a genius engineer and the hero of Marvel Studios\u2019 new film Iron Man 2\u2014lives in a world inhabited by superheroes, he obtained the innovative technology in Atlanta from SimCraft, a member of Tech\u2019s Advanced Technology Development Center (ATDC).\u003Cbr \/\u003E\u003Cbr \/\u003EThe SimCraft APEX racing simulator is featured prominently in the Iron Man 2 film, along with a number of unique cars and a folding wing aircraft. \u003C\/p\u003E\u003Cp\u003ESimCraft produces a low-cost, military-grade, full-motion simulator that provides a simulated G-force for SimRacing and FlightSim at home. The system features a patent-pending chassis that rotates around three degrees of freedom.\u003Cbr \/\u003E\u0026nbsp;\u003Cbr \/\u003EAt its most advanced setup, the system allows the cockpit\u2019s occupant to yaw up to 50 degrees to the left and right, pitch up to 30 degrees fore and aft, and roll up to 50 degrees port and starboard.\u003Cbr \/\u003E\u003Cbr \/\u003E\u201cThe simulator shows up in three scenes, and in one scene in particular it takes up almost half the screen,\u201d said Sean Patrick MacDonald, SimCraft\u2019s co-founder. \u201cThe property master of the film, Russell Bobbitt, asked if they could have Tony Stark use the simulator as a prop and mark it as a Stark Industries creation. My response? Absolutely!\u201d\u003Cbr \/\u003E\u003Cbr \/\u003EIron Man 2 marks a measure of success for an innovator\u2019s son who is, like Stark, carrying on with his late father\u2019s cutting-edge technology company. \u003C\/p\u003E\u003Cp\u003ESimCraft was originally a retirement business for MacDonald\u2019s father William; however, after his death in 2002, Sean Patrick decided to expand upon his father\u2019s mission. That expansion has brought SimCraft to its present day growth and cameo appearance in the film.\u003Cbr \/\u003E\u003Cbr \/\u003EIn this sequel to the blockbuster film based on the legendary Marvel Comics superhero, the world is now aware that billionaire inventor Tony Stark, played by Robert Downey Jr., is the armored Iron Man. Under pressure from the government, the press and the public to share his technology with the military, Tony is unwilling to divulge the secrets behind the Iron Man armor because he fears the information will slip into the wrong hands. \u003Cbr \/\u003E\u003Cbr \/\u003EHowever, he doesn\u2019t let these concerns stop him from racing at Monaco, where he confronts this fear in the form of evil genius Ivan Vanko\u2014the villain Whiplash\u2014who is armed with energy whips, played by Mickey Rourke.\u003C\/p\u003E\u003Cp\u003E\u003Cbr \/\u003EIn anticipation of the premiere, SimCraft hosted a simulated racing event with those who helped make the film possible. The SimCraft APEX shows up in the background and foreground of the workshop scenes in the movie.\u003Cbr \/\u003E\u003Cbr \/\u003EATDC is a startup accelerator that helps Georgia technology entrepreneurs launch and build successful companies. On Monday, May 24, the organization celebrated its 30th anniversary.\u003Cbr \/\u003E\u003Cbr \/\u003EFounded in 1980, ATDC has helped create millions of dollars in tax revenues by graduating more than 120 companies, which together have raised more than a billion dollars in outside financing.\u003Cbr \/\u003E\u0026nbsp;\u003Cbr \/\u003EATDC has provided business incubation and acceleration services to hundreds of Georgia startups\u2014most of which are not based on Georgia Tech research, but which benefit from the close proximity to the university.\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003EWritten by Nancy Fulbright\u003C\/em\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":[{"value":"ATDC company SimCraft\u2019s product featured in Iron Man 2"}],"field_summary":[{"value":"\u003Cp\u003EMotion simulator by ATDC company SimCraft used in Paramount\u0027s Iron Man 2.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":"","uid":"15436","created_gmt":"2010-05-25 09:34:14","changed_gmt":"2016-10-08 03:06:18","author":"Automator","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2010-05-24T00:00:00-04:00","iso_date":"2010-05-24T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"related_links":[{"url":"http:\/\/www.innovate.gatech.edu\/","title":"Enterprise Innovation Institute"},{"url":"http:\/\/www.SimCraft.com\/","title":"SimCraft"}],"groups":[{"id":"1183","name":"Home"}],"categories":[{"id":"129","name":"Institute and Campus"}],"keywords":[{"id":"4238","name":"atdc"},{"id":"3671","name":"Enterprise Innovation Institute"},{"id":"9614","name":"Iron Man"},{"id":"169289","name":"SimCraft"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Cstrong\u003ENancy Fullbright\u003C\/strong\u003E, Communications Officer, Enterprise Innovation Institute\u003C\/p\u003E\u003Cp\u003E912-963-2509\u003C\/p\u003E","format":"limited_html"}],"email":["nancy.fullbright@innovate.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}