Atlanta Journal-Constitution - August 17, 2008
If you ask David Touwsma about the key to his success in the retail business, he'll say go into business with your wife and mother. That's what Touwsma, 35, did four years ago when he and the two women founded Limetree, "a gift experience." . . Q: How did an industrial engineering grad from Georgia Tech decide to go into retail? A: I was in the technology business, working for Accenture and other companies as a consultant. For 20 years, my mom and dad owned the Vista Grove Hardware and Gift shop in Northeast Atlanta. My mom didn't want to open additional locations, but she said she would sell purses on Peachtree Street if she could do anything else. That was the springboard.
http://www.ajc.com/business/content/printedition/2008/08/17/upclose.html