{"57624":{"#nid":"57624","#data":{"type":"news","title":"Delivering Overnight Brands","body":[{"value":"\u003Cp\u003E\n\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022http:\/\/www.BrandChannel.com\u0022\u003E\u003Cem\u003Ewww.BrandChannel.com\u003C\/em\u003E\u003C\/a\u003E - December 3, 2007\u003Cbr \/\u003EFedEx created the overnight shipping business. UPS\u0027s brown trucks are recognized the world over. DHL gained a reputation for international air delivery. Now all three shipping companies have entered each other\u0027s businesses and provide virtually the same services. . .While FedEx and UPS are better known, it was DHL that won \u0022the Great Package Race\u0022 of 2007. The Supply Chain \u0026amp; Logistics Institute of Georgia Tech sponsored a contest in which all three competitors were given packages to deliver to five obscure worldwide locations. The \u0022race\u0022 was held on April 13, 2007 and the companies were not aware they were competing. According to the Institute, DHL was able to deliver three out of the five packages successfully...It remains to be seen which of the three competitors will win the Great Branding Race of 2007.  To read the complete article, go to \u003Ca href=\u0022http:\/\/www.brandchannel.com\/start1.asp?fa_id=398\u0022\u003Ehttp:\/\/www.brandchannel.com\/start1.asp?fa_id=398\u003C\/a\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"27279","created_gmt":"2007-12-03 01:00:00","changed_gmt":"2016-10-08 03:06:32","author":"Barbara Christopher","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2007-12-03T00:00:00-05:00","iso_date":"2007-12-03T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"groups":[{"id":"57458","name":"ISyE External News"}],"categories":[{"id":"145","name":"Engineering"},{"id":"135","name":"Research"}],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cstrong\u003EBarbara Christopher\u003C\/strong\u003E\u003Cbr \/\u003EIndustrial and Systems Engineering\u003Cbr \/\u003E\u003Ca href=\u0022http:\/\/www.gatech.edu\/contact\/index.html?id=bt3\u0022\u003EContact Barbara Christopher\u003C\/a\u003E\u003Cbr \/\u003E\u003Cstrong\u003E404.385.3102\u003C\/strong\u003E","format":"limited_html"}],"email":["bchristopher@isye.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}