{"57763":{"#nid":"57763","#data":{"type":"news","title":"Spring 2010 Supply Chain Executive Forum  -- Rethinking Supply Chains","body":[{"value":"\u003Cp\u003E\u0022Rethinking and Rebuilding Supply Chains\u0022 was the overall theme of the Spring 2010 meeting of the Georgia Tech Supply Chain Executive Forum (SCEF), which was held April 21 - 22, 2010, at the Georgia Tech Hotel and Global Learning Center in Atlanta. \u003C\/p\u003E\n\u003Cp\u003EThe two-day biannual forum began with a joint meeting between the SCEF and the Council of Supply Chain Management Professionals\u0027 (CSCMP) Atlanta Roundtable. John Langley, professor of supply chain management at Georgia Tech and faculty director of the Georgia Tech Supply Chain Executive Forum, joined Ben Cubitt of RockTenn and president of the Atlanta CSCMP in giving the Forum\u0027s opening remarks. The remainder of the day was divided between keynote presentations and a panel session focused on the theme of \u0022Supply Chain Innovation.\u0022  \n\u003C\/p\u003E\n\u003Cp\u003ERobert Martichenko, CEO of LeanCor, provided the Forum\u0027s first keynote address, speaking about building discipline for innovation in the lean supply chain.  Among the points he made in his presentation, Martichenko said that lean leaders lead from principles.  \u0022From principles,\u0022 he said, \u0022they ask questions, make observations, reflect, challenge thinking, teach, coach, and aid in the development of tools and processes to create value, solve problems, and grow people.\u0022 \n\u003C\/p\u003E\n\u003Cp\u003EPrinciples of the lean supply chain, according to Martichecko, include making customer consumption visible, reducing lead times, using pull systems, creating velocity and reducing variation, collaborating and focusing on process discipline, and measuring and managing Total Cost of Fulfillment. \n\u003C\/p\u003E\n\u003Cp\u003ETwo other presentations included technology-based presentations made by Scott Blatnica, director of Spend Management at Ariba, and Eddie Capel, EVP with Manhattan Associates. \n\u003C\/p\u003E\n\u003Cp\u003EBrian Hancock, VP - Supply Chain with Whirlpool Corporation, gave the closing keynote presentation to the joint SCEF-CSCMP session.   In this presentation, \u0022Supply Chain Innovation: Transforming Your Supply Chain,\u0022 Hancock discussed the challenges faced in managing supply chain activities at Whirlpool, catalysts for improvement, and the overall commitment of Whirlpool to sustainability.  His concluding comments suggested that the traditional \u0022functional\u0022 views limit the \u0022end-to-end\u0022 performance of supply chains and that \u0022leadership takes an end-to-end orientation emphasizing demand-pull, synchronization and lean operations.\u0022 \u003C\/p\u003E\n\u003Cp\u003EOn the second day, when the theme of the SCEF-only sessions evolved to \u0022Rethinking and Rebuilding Supply Chains,\u0022 Langley asked participants to consider the following key questions:\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EWhat is supply chain innovation and what can companies do to become more involved in supply chain innovation?\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EHow does one \u0022re-think\u0027 supply chains, and what are the roles of transportation and technology in rethinking supply chains?\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EWhat are some good customer-related examples of how to rethink and rebuild supply chains?\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EHow can we transform supply chains through shared services?\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EWhat are the roles that can be played by technology providers in rethinking and rebuilding supply chains?\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EHow cans supply chains become more demand-driver?\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EWhat can supply chain executives do to live more positively in the supply chain?\n\u003C\/p\u003E\n\u003Cp\u003EThe meeting then proceeded with keynote and major presentations. Jim Kellso, senior supply chain master with Intel, gave the day\u0027s first keynote address. In a presentation titled \u0022Innovation and Operational Excellence in the Supply Chain,\u0022 Kellso presented details regarding Intel\u0027s \u0022Just Say Yes\u0022 initiative. The four pillars of this initiative are improved responsiveness, forecast accuracy, inventory reduction, and better delivery performance. Intel\u0027s recent expansion of this initiative included transitioning to standard metrics, employing VMI innovatively (with an equivalent focus on non-VMI customers), reducing order (backlog) horizons, enhancing demand processes, and simplifying the planning process. As a result of these initiatives, Intel\u0027s Customer Delight Scores went up by 17 percent between 2006 and 2008, and its Supply Chain Delight Score improved by 40 percent. Summarizing what this means, Kellso explained that Intel has improved CPU responsiveness by 300 percent in two years while reducing inventory; that \u0022Just Say Yes\u0022 has resulted in significant and tangible business benefits; and that the scope of the innovations has covered people\/culture, process, metrics, and tools. \u003C\/p\u003E\n\u003Cp\u003EChris Gaffney, president of Coca-Cola Supply, presented the afternoon keynote, which was divided into two parts: \u0022The Journey to Demand Driven\u0022 and \u0022Living Positively in the Supply Chain.\u0022  A demand-driven supply chain, according to Gaffney, is a customer-centric supply chain. \u0022By adapting to make what we sell, rather than sell what we make,\u0022 Gaffney explained, \u0022supply chains can finally realize the goal of having their products arrive on the doorsteps of retailers and customers at exactly the right time and in exactly the right volume.\u0022 Continuing, Gaffney said that in a demand driven system, consumer demand triggers all activities in the value chain with clearly defined connection points to eliminate waste, reduce variation, and compress lead time. \n\u003C\/p\u003E\n\u003Cp\u003EIn the second part of his presentation, on a more personal note, Gaffney addressed issues of leadership, citing individuals and works that have helped shape him not just in business, but in all domains of his life - work, home, community, and self. In concluding his remarks, Gaffney listed three ways to be a good supply chain citizen in the community:\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EGive back to education to grow the next generation of supply chain professionals.\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EGive back to industry to support the advancement of supply chain management.\u003Cbr \/\u003E\n\u003Cstrong\u003E*\u003C\/strong\u003EAdvocate with elected officials for efficiency and infrastructure. \n\u003C\/p\u003E\n\u003Cp\u003EMajor presentation sessions punctuated the two keynote addresses. George Abernathy, executive vice president and chief operating officer with Transplace, and Richard Douglass, global industry executive for Manufacturing and Logistics at Sterling Commerce, provided insightful presentations and then participated in a panel session focusing on \u0022Strategic Rethinking of Supply Chains.\u0022 Charlie Chesnutt, senior vice president of Technology and Process Improvement for Genuine Parts Corporation, and Jeff Cashman, senior vice president with Manhattan Associates, participated in a technology client-provider session focused on \u0022Transforming Supply Chains through Shared Services.\u0022\n\u003C\/p\u003E\n\u003Cp\u003EThe Supply Chain Executive Forum experienced a great turnout of members for the Spring 2010 meeting and is looking forward to the Fall 2010 meeting scheduled for October 6-7, 2010. Click here \u003Ca href=\u0022http:\/\/www.scl.gatech.edu\/professional-education\/scef\/ \u0022\u003Ehttp:\/\/www.scl.gatech.edu\/professional-education\/scef\/ \u003C\/a\u003Efor more information about SCEF.\n\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u0022Rethinking and Rebuilding Supply Chains\u0022 was the overall theme of the Spring 2010 meeting of the Georgia Tech Supply Chain Executive Forum (SCEF), which was held April 21 - 22, 2010, at the Georgia Tech Hotel and Global Learning Center in Atlanta.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Spring 2010 Supply Chain Executive Forum  -- Rethinking Supply Chains"}],"uid":"27328","created_gmt":"2010-05-24 00:00:00","changed_gmt":"2016-10-08 03:06:39","author":"Edie Cohen","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2010-05-24T00:00:00-04:00","iso_date":"2010-05-24T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"57764":{"id":"57764","type":"image","title":"tqk14855.jpg","body":null,"created":"1449176051","gmt_created":"2015-12-03 20:54:11","changed":"1475894506","gmt_changed":"2016-10-08 02:41:46","alt":"","file":{"fid":"190651","name":"tqk14855.jpg","image_path":"\/sites\/default\/files\/images\/tqk14855_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/tqk14855_0.jpg","mime":"image\/jpeg","size":48237,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/tqk14855_0.jpg?itok=1nBw-3L4"}},"57765":{"id":"57765","type":"image","title":"tjs14855.jpg","body":null,"created":"1449176051","gmt_created":"2015-12-03 20:54:11","changed":"1475894506","gmt_changed":"2016-10-08 02:41:46","alt":"","file":{"fid":"190652","name":"tjs14855.jpg","image_path":"\/sites\/default\/files\/images\/tjs14855_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/tjs14855_0.jpg","mime":"image\/jpeg","size":44609,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/tjs14855_0.jpg?itok=p4bAfY0U"}},"57766":{"id":"57766","type":"image","title":"Jim Kellso","body":null,"created":"1449176051","gmt_created":"2015-12-03 20:54:11","changed":"1475894506","gmt_changed":"2016-10-08 02:41:46","alt":"Jim Kellso","file":{"fid":"190653","name":"tyn14575.jpg","image_path":"\/sites\/default\/files\/images\/tyn14575_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/tyn14575_0.jpg","mime":"image\/jpeg","size":40260,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/tyn14575_0.jpg?itok=T-y8-fLE"}}},"media_ids":["57764","57765","57766"],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"129","name":"Institute and Campus"},{"id":"132","name":"Institute Leadership"}],"keywords":[{"id":"109","name":"Georgia Tech"},{"id":"426","name":"isye"},{"id":"169319","name":"Supply Chain Exectuive Forum"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Cstrong\u003EBarbara Christopher\u003C\/strong\u003E\u003Cbr \/\u003EIndustrial and Systems Engineering\u003Cbr \/\u003E\u003Ca href=\u0022http:\/\/www.gatech.edu\/contact\/index.html?id=bt3\u0022\u003EContact Barbara Christopher\u003C\/a\u003E\u003Cbr \/\u003E\u003Cstrong\u003E404.385.3102\u003C\/strong\u003E\u003C\/p\u003E","format":"limited_html"}],"email":["bchristopher@isye.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}