This contest reads as PR more than politics," Dr. Ian Bogost, an associate professor at the Georgia Institute of Technology and founder of Persuasive Games, wrote on his blog. Such contests, he argued, "promise a magic dreamworld in which cute carrots somehow eradicate a century of politics and economics" " In general, Bogost believes the real potential of serious games is not necessarily in their ability to change behaviors, but in their power to encourage players to consider the pros and cons of their actions. He cautions against over-hyping the power of games to change the world and thinks the genre still has a long way to go.