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  <title><![CDATA[Why Smart Sci-fi Struggles to Find its Audience in a ‘Star Wars’ World]]></title>
  <body><![CDATA[<p><a href="https://www.iac.gatech.edu/people/faculty/yaszek">Lisa Yaszek</a>, professor in the School of Literature, Media, and Communication at Georgia Institute of Technology, was quoted in the <em>USA Today</em>, February 20, article, &ldquo;Why Smart Sci-fi Struggles to Find its Audience in a &lsquo;Star Wars&rsquo; World.&rdquo; The School of Literature, Media, and Communication is part of the Georgia Tech Ivan Allen College of Liberal Arts.</p>

<p>Excerpt:<br />
&nbsp;</p>

<blockquote>
<p>There&rsquo;s a renaissance of smart, original science fiction happening in movie theaters. If only the box-office receipts were as impressive. While entertaining space operas like Star Wars and Guardians of the Galaxy rack up the cash, sci-fi films that tend toward the intellectual &mdash; about mankind&rsquo;s dealings with androids, aliens and technology &mdash; just aren&rsquo;t clicking with mainstream audiences &hellip; Not all audiences embrace every kind of sci-fi, according to Lisa Yaszek, professor of science-fiction studies at Georgia Tech. Star Wars movies in particular represent a branch that focuses on humans being the center of the world: &ldquo;They have more universal challenges. This is very much about the struggles between fathers and sons, quests for love and justice,&rdquo; she says.&nbsp;</p>
</blockquote>

<p>For the full article, visit the <a href="https://www.usatoday.com/story/life/movies/2018/02/20/why-smart-sci-fi-struggles-find-its-audience-star-wars-world/351380002/"><em>USA Today</em></a> website.</p>
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      <url><![CDATA[https://www.usatoday.com/story/life/movies/2018/02/20/why-smart-sci-fi-struggles-find-its-audience-star-wars-world/351380002/]]></url>
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      <value><![CDATA[ sustainable fuels ]]></value>
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      <value>2018-02-20</value>
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          <item><![CDATA[Ivan Allen College of Liberal Arts]]></item>
          <item><![CDATA[School of Literature, Media, and Communication]]></item>
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