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  <title><![CDATA[Voice Assistants Are Only Intuitive If You’re Already Tech Savvy]]></title>
  <body><![CDATA[<p>Ian Bogost, professor in the School of Literature, Media, and Communication at Georgia Institute of Technology, was quoted in the <em>How-To-Geek, </em>April 16, article,<em> &ldquo;</em>Voice Assistants Are Only Intuitive If You&rsquo;re Already Tech Savvy.&rdquo; &nbsp;The School of Literature, Media, and Communication is part of the Georgia Tech Ivan Allen College of Liberal Arts.</p>

<p>Excerpt:</p>

<blockquote>
<p>﻿It&rsquo;s easy to confuse &ldquo;familiar&rdquo; with &ldquo;intuitive.&rdquo; This applies to voice interfaces as much as it does to desktop ones. Tech savvy people think of Amazon&rsquo;s Alexa and Google&rsquo;s Assistant as easy-to-use, because we&rsquo;re used to using search engines and know to employ similar language when asking a question out loud. For people who haven&rsquo;t used search engines, however, it can be hard to wrap your head around this. Ian Bogost (Georgia Tech), writing for <em>The Atlantic</em>, talks about watching his 82 year old father, who has been blind most of his life, try to use the Amazon Echo. His dad is frustrated when Alexa won&rsquo;t respond to the nickname &ldquo;Lexi.&rdquo;</p>
</blockquote>

<p>For the full article, visit the <em><a href="https://www.howtogeek.com/fyi/voice-assistants-are-only-intuitive-if-youre-already-tech-savvy/">How-To-Geek</a> </em>website.</p>

<p>&nbsp;</p>
]]></body>
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      <url><![CDATA[https://www.howtogeek.com/fyi/voice-assistants-are-only-intuitive-if-youre-already-tech-savvy/]]></url>
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      <value><![CDATA[ Zachary Johnson ]]></value>
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      <value>2018-04-16</value>
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          <item><![CDATA[Ivan Allen College of Liberal Arts]]></item>
          <item><![CDATA[School of Literature, Media, and Communication]]></item>
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