{"607170":{"#nid":"607170","#data":{"type":"news","title":"Georgia Tech Uses Nanotechnology to Create World\u2019s Smallest Ad","body":[{"value":"\u003Cp\u003EWhen Arby\u0026rsquo;s announced in world record-breaking fashion that it had completed the nationwide conversion to Coca-Cola beverages, it turned to Georgia Tech\u0026rsquo;s Institute for Electronics and Nanotechnology (IEN) to help.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EUsing a Focused Ion Beam, Georgia Tech engineers etched \u0026ldquo;We have a big announcement. This isn\u0026rsquo;t it.\u0026rdquo; onto a sesame seed from an Arby\u0026rsquo;s bun. The ad measured 38.3 microns by 19.2 microns, or 735.36 square micron in area, and has been officially recognized by the GUINNESS WORLD RECORDS as the world\u0026rsquo;s \u003Cem\u003ESmallest advertisement\u003C\/em\u003E.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EThe world\u0026rsquo;s smallest ad was displayed inside an Arby\u0026rsquo;s in America\u0026rsquo;s largest city, New York. Arby\u0026rsquo;s guests at the 32 E. 23rd St. restaurant in Manhattan were able to view the world\u0026rsquo;s smallest ad by using a Scanning Electron Microscope (SEM) provided by Hitachi-HTA.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026ldquo;When Arby\u0026rsquo;s ad agency, Moxie, approached us about this, I raised an eyebrow,\u0026rdquo; said Dean Sutter, associate director for industry outreach for IEN. \u0026ldquo;But then I thought it was a great way to highlight our unique capabilities and let industry know we have facilities that can help them with their nanotechnology needs.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EArby\u0026rsquo;s used the world\u0026rsquo;s \u003Cem\u003ESmallest advertisement\u003C\/em\u003E on June 11 to tease the announcement of switching to Coca-Cola with a second GUINESS WORLD RECORDS title \u0026ndash; the \u003Cem\u003ELargest advertisement\u003C\/em\u003E. The 212,000-square-foot advertisement was unveiled June 19 in Monowi, Nebraska. The town is the only incorporated municipality in the United States with a population of one, making it the smallest city in America. The idea was to have the world\u0026rsquo;s smallest ad in the largest city \u0026ndash; New York City \u0026ndash; and the largest ad in the smallest city.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EFor more on IEN and its capabilities or to become a shared asset user, go to \u003Ca href=\u0022http:\/\/ien.gatech.edu\/\u0022\u003Ehttp:\/\/ien.gatech.edu\/\u003C\/a\u003E.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EFounded in 1964, Arby\u0026rsquo;s is the second-largest sandwich restaurant brand in the world with more than 3,400 restaurants in seven countries. Arby\u0026rsquo;s is part of the Inspire Brands family of restaurants. For more information, visit \u003Ca href=\u0022http:\/\/www.arbys.com\/\u0022\u003EArbys.com\u003C\/a\u003E and InspireBrands.com.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EThe Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries. With its bottling partners, Coca-Cola employs more than 700,000 people, bringing economic opportunity to local communities worldwide.\u0026nbsp;Learn more at Coca-Cola Journey at \u003Ca href=\u0022file:\/\/\/C:\/Users\/A63978\/AppData\/Local\/Microsoft\/Windows\/Temporary%20Internet%20Files\/Content.Outlook\/RMW2KW1F\/www.coca-colacompany.com\u0022\u003Ewww.coca-colacompany.com\u003C\/a\u003E.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EUsing a Focused Ion Beam, Georgia Tech engineers etched \u0026ldquo;We have a big announcement. This isn\u0026rsquo;t it.\u0026rdquo; onto a sesame seed from an Arby\u0026rsquo;s bun.\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"Nanotechnology makes smallest advertisement on a sesame seed"}],"uid":"28797","created_gmt":"2018-06-19 15:55:49","changed_gmt":"2018-06-19 15:55:49","author":"Lance Wallace","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2018-06-19T00:00:00-04:00","iso_date":"2018-06-19T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"606960":{"id":"606960","type":"image","title":"Georgia Tech Arby\u0027s Ad 2 ","body":null,"created":"1528824562","gmt_created":"2018-06-12 17:29:22","changed":"1529516636","gmt_changed":"2018-06-20 17:43:56","alt":"Researchers used an atomic force microscope to etch an image on a sesame seed. ","file":{"fid":"231520","name":"Screen Shot 2018-06-12 at 1.24.39 PM.png","image_path":"\/sites\/default\/files\/images\/Screen%20Shot%202018-06-12%20at%201.24.39%20PM.png","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/Screen%20Shot%202018-06-12%20at%201.24.39%20PM.png","mime":"image\/png","size":565131,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/Screen%20Shot%202018-06-12%20at%201.24.39%20PM.png?itok=M28ayqX_"}},"606959":{"id":"606959","type":"image","title":"Georgia Tech Arby\u0027s Ad 1","body":null,"created":"1528824516","gmt_created":"2018-06-12 17:28:36","changed":"1529516470","gmt_changed":"2018-06-20 17:41:10","alt":"Georgia Tech helps set world record for smallest advertisment. ","file":{"fid":"231519","name":"Screen Shot 2018-06-12 at 10.57.06 AM.png","image_path":"\/sites\/default\/files\/images\/Screen%20Shot%202018-06-12%20at%2010.57.06%20AM.png","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/Screen%20Shot%202018-06-12%20at%2010.57.06%20AM.png","mime":"image\/png","size":3359964,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/Screen%20Shot%202018-06-12%20at%2010.57.06%20AM.png?itok=m89lmdAJ"}}},"media_ids":["606960","606959"],"related_links":[{"url":"http:\/\/ien.gatech.edu\/","title":"Institute for Electronics and Nanotechnology"}],"groups":[{"id":"1214","name":"News Room"},{"id":"197261","name":"Institute for Electronics and Nanotechnology"}],"categories":[{"id":"129","name":"Institute and Campus"},{"id":"149","name":"Nanotechnology and Nanoscience"}],"keywords":[{"id":"58041","name":"IEN"},{"id":"107","name":"Nanotechnology"},{"id":"178273","name":"world\u0027s smallest ad"},{"id":"178372","name":"advertisement"},{"id":"178373","name":"sesame seed"},{"id":"2741","name":"coca-cola"},{"id":"178374","name":"Arby\u0027s"},{"id":"12701","name":"Institute for Electronics and Nanotechnology"}],"core_research_areas":[{"id":"39451","name":"Electronics and Nanotechnology"}],"news_room_topics":[{"id":"71901","name":"Society and Culture"}],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003Elance.wallace@comm.gatech.edu\u003C\/p\u003E\r\n","format":"limited_html"}],"email":["lance.wallace@comm.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}