{"61351":{"#nid":"61351","#data":{"type":"news","title":"Boston Appears on the Nightly Business Report","body":[{"value":"\u003Cp\u003EIn observance of the Martin Luther King holiday, Nightly Business Report teamed up with \u0022Black Enterprise\u0022 magazine to present a special edition, American Dreamers, (January 21). Focusing on the minority entrepreneurial experience, the program featured Thomas \u0022Danny\u0022 Boston, Professor, School of Economics.\u003C\/p\u003E\n\u003Cp\u003E\u0022The key to growing minority businesses,\u0022 Boston states, \u0022is innovation and creativity, particularly in the current market. You have to be able to create a market space in a product and a service that\u0027s different from other competitors. And so those who are able to be creative and have the discipline and stick-to-it-ness are those who are successful.\u0022 \n\u003C\/p\u003E\n\u003Cp\u003EBoston says minority entrepreneurs face many challenges. \u0022On the positive side, is that there\u0027s such a tremendously fast-growing market, both in the minority community and among minority entrepreneurs. One out of every two companies that were started over the last decade is owned by a minority, so the business sector is growing along with the population. On the negative side, \u0022The challenges relate to income within the community. What access does a community have to contracting opportunities in the government sector and private sector? So there\u0027s still those persistent challenges, some of which are related to discriminatory barriers and some related to networks.\u0022\u003C\/p\u003E\n\u003Cp\u003EThe most common mistakes that minority entrepreneurs make is \u0022not understanding the importance of the brand, Boston says. Everything is about branding and branding comes from developing quality associated with your service and product and then being protective of it and growing it so that individuals when they walk in a store, will select that product over any other, even if the price is higher,\u0022 Boston concludes.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"In observance of the Martin Luther King holiday, Nightly Business Report teamed up with \u0022Black Enterprise\u0022 magazine to present a special edition, American Dreamers, (January 21). Focusing on the minority entrepreneurial experience, the program featured Thomas \u0022Danny\u0022 Boston, Professor, School of Economics.","format":"limited_html"}],"field_summary_sentence":[{"value":"Thomas (Danny) Boston appears on Nightly Business Report."}],"uid":"15436","created_gmt":"2008-02-13 01:00:00","changed_gmt":"2016-10-08 03:07:31","author":"Automator","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2008-02-13T00:00:00-05:00","iso_date":"2008-02-13T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"61352":{"id":"61352","type":"image","title":"Danny Boston","body":null,"created":"1449176322","gmt_created":"2015-12-03 20:58:42","changed":"1475894536","gmt_changed":"2016-10-08 02:42:16","alt":"Danny Boston","file":{"fid":"191334","name":"tkf06257.jpg","image_path":"\/sites\/default\/files\/images\/tkf06257_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/tkf06257_0.jpg","mime":"image\/jpeg","size":341277,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/tkf06257_0.jpg?itok=TgLsrG_U"}}},"media_ids":["61352"],"related_links":[{"url":"http:\/\/www.econ.gatech.edu\/","title":"School of Economics"},{"url":"http:\/\/www.iac.gatech.edu\/newsletter\/feb_08\/boston.pdf","title":"Nightly Business Report Transcript"}],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"}],"categories":[{"id":"135","name":"Research"}],"keywords":[{"id":"3741","name":"american"},{"id":"2511","name":"black"},{"id":"4450","name":"creativity"},{"id":"10811","name":"discipline"},{"id":"10809","name":"dreamers"},{"id":"10808","name":"enterprise"},{"id":"2301","name":"entrepreneur"},{"id":"341","name":"innovation"},{"id":"1406","name":"minority"},{"id":"10810","name":"MLK"},{"id":"167037","name":"school of economics"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cstrong\u003EDanny Boston\u003C\/strong\u003E\u003Cbr \/\u003ESchool of Economics\u003Cbr \/\u003E\u003Ca href=\u0022mailto:thomas.boston@econ.gatech.edu\u0022\u003EContact Danny Boston\u003C\/a\u003E\u003Cbr \/\u003E\u003Cstrong\u003E404-894-5020\u003C\/strong\u003E","format":"limited_html"}],"email":["thomas.boston@econ.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}