{"62133":{"#nid":"62133","#data":{"type":"news","title":"FutureMedia Fest Identifies MegaTrends","body":[{"value":"\u003Cp\u003EInformation is global, social, and exponential, and does not need to conform to a certain platform in order to be effective.\u0026nbsp; \u003C\/p\u003E\u003Cp\u003EThose were themes emphasized by industry-leading speakers from AT\u0026amp;T, Coca-Cola, Georgia Tech, Google, HP, Turner Broadcasting System and other entities who converged for FutureMedia Fest 2010 held by Georgia Tech October 4-7.\u0026nbsp; \u003C\/p\u003E\u003Cp\u003EKeynote speaker Michael Jones, Chief Technology Advocate for Google, spoke about globalization and equality in media technologies and used Google\u2019s own, much criticized approach to search engine optimization as an example of the ideology he espoused.\u003C\/p\u003E\u003Cp\u003E\u0022If search engine optimization works, [Google has] failed...no publisher should have to do anything to get to the front of the Library of Congress Card Catalog.\u201d\u003C\/p\u003E\u003Cp\u003EAnother key theme was the impact of future generations on digital, social, and mobile media. Glenn Lurie of AT\u0026amp;T, a panelist for the Game Changers forum, offered a vivid example: that of his 14-year old daughter who, he explained, in one month, used only 37 minutes of her phone voice minutes, but sent more than 8,000 texts.\u0026nbsp; \u003C\/p\u003E\u003Cp\u003EThe importance of content and innovation were other prominent themes.\u0026nbsp; Self-evident at every session was that the digital media world is still in a nascent stage.\u0026nbsp; Ian Bogost, Director of the Digital Media Graduate Studies program in the School of Literature, Communication, and Culture (LCC), in one vivid stroke summarized the state of FutureMedia. While moderating the Future of Gaming Panel, Bogost was asked what he would want to be remembered as in 25 years, when they write a history of game design. He responded, as an \u0022explorer...a crazy person, hacking with a machete at the wilderness\u0022. \u003C\/p\u003E\u003Cp\u003EGeorgia Tech\u2019s pace-setting analysis of megatrends was summarized in the \u201cFutureMedia Outlook\u201d which was presented during the conference by Renu Kulkarni, Executive Director of FutureMedia at Georgia Tech. The multimedia publication distills six megatrends that will have pervasive impact on the future of media: Data Tsunami, True Personalization, Content Integrity, Multimedia Assumed, Mixed Reality, and Collaboration. The FutureMedia Outlook is accessible via the FutureMedia website \u2013 \u003Ca href=\u0022http:\/\/www.futuremediaglobal.com\u0022\u003Ehttp:\/\/www.futuremediaglobal.com\u003C\/a\u003E.\u003C\/p\u003E\u003Cp\u003ELCC faculty were instrumental in shaping the conference and included Bogost, Rebecca Burnett, Director of the Writing \u0026amp; Communications Program, and Digital Media professor Janet Murray. LCC and the Sam Nunn School of International Affairs participated in the research demos at Technology Square Research Building.\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003EStory by Lauren Langley, Master\u0027s Student, Digital Media Program with contributions from fellow students Jayraj Jog and Chris Gonzalez.\u003C\/em\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EInformation is global, social, and exponential, and does not need to conform to a certain platform in order to be effective.\u0026nbsp; \u003C\/p\u003E\u003Cp\u003EThose were themes emphasized by industry-leading speakers from AT\u0026amp;T, Coca-Cola, Georgia Tech, Google, HP, Turner Broadcasting System and other entities who converged for FutureMedia Fest 2010 held by Georgia Tech October 4-7.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Information is global, social, and exponential, and does not need to conform to a certain platform in order to be effective."}],"uid":"27418","created_gmt":"2010-10-13 13:31:34","changed_gmt":"2016-10-08 03:07:34","author":"Lauren Langley","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2010-10-13T00:00:00-04:00","iso_date":"2010-10-13T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"62134":{"id":"62134","type":"image","title":"FutureMedia Fest Tangible Table","body":null,"created":"1449176355","gmt_created":"2015-12-03 20:59:15","changed":"1475894539","gmt_changed":"2016-10-08 02:42:19","alt":"FutureMedia Fest Tangible Table","file":{"fid":"191409","name":"FMF_LCC02.png","image_path":"\/sites\/default\/files\/images\/FMF_LCC02_0.png","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/FMF_LCC02_0.png","mime":"image\/png","size":60833,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/FMF_LCC02_0.png?itok=2CJ_dP0J"}},"62117":{"id":"62117","type":"image","title":"FutureMedia Fest IAC","body":null,"created":"1449176355","gmt_created":"2015-12-03 20:59:15","changed":"1475894481","gmt_changed":"2016-10-08 02:41:21","alt":"FutureMedia Fest IAC","file":{"fid":"191402","name":"FutureMediaFest2010.jpg","image_path":"\/sites\/default\/files\/images\/FutureMediaFest2010_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/FutureMediaFest2010_0.jpg","mime":"image\/jpeg","size":59439,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/FutureMediaFest2010_0.jpg?itok=WLnYDYT3"}}},"media_ids":["62134","62117"],"related_links":[{"url":"http:\/\/www.futuremediaglobal.com\/","title":"Future Media Global"},{"url":"http:\/\/www.lcc.gatech.edu\/","title":"School of Literature, Communication, and Culture"},{"url":"http:\/\/www.inta.gatech.edu\/","title":"Sam Nunn School of International Affairs"}],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"}],"categories":[{"id":"133","name":"Special Events and Guest Speakers"}],"keywords":[{"id":"10729","name":"FutureMedia Fest 2010"},{"id":"10952","name":"FutureMedia Outlook"},{"id":"10951","name":"Megatrends"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003ERebecca Keane 404-894-1720\u003C\/p\u003E","format":"limited_html"}],"email":["rebecca.keane@iac.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}