{"62375":{"#nid":"62375","#data":{"type":"news","title":"SCL Designs Company-Specific Executive Education Program: Coca-Cola Mexico Implements New Strategy for Bottlers","body":[{"value":"\u003Cp\u003ESupplying the world\u0027s most popular soft drink to its second largest consumer market is a huge job. Coca-Cola Mexico\u0027s sixty-three bottling plants supply 358 distribution centers, from which 28,500 vehicles fan out across the country along 11,000 distribution\n  routes, traveling 237 million kilometers to 1.4 million customers at small family stores and other outlets.\u003C\/p\u003E\n\u003Cp\u003EIt involves a highly efficient logistics and distribution model, but revisions and continuing education are necessary to keep up with changing business conditions. For help with these, Coca-Cola turned to the Georgia Tech \u003Ca href=\u0022http:\/\/www.scl.gatech.edu\/\u0022\u003ESupply Chain \u0026amp; Logistics Institute\u0027s\u003C\/a\u003E (SCL) Executive Education Program offered by the H. Milton Stewart School of Industrial and Systems Engineering\n  (ISyE).\u003C\/p\u003E\n\u003Cp\u003E\u0022Our portfolio is growing, and we are trying to reach more customers by expanding our line of beverages,\u0022 according to Salvador C\u00e1rdenas Escare\u00f1o, Coca-Cola\u0027s commercial leadership supply chain senior manager. \u0022That\u0027s why we need to revisit our current service\n  models\u2014to make sure that our portfolio is in place and perfectly executed\n  through our different distribution channels, one store at a time.\u0022\u003C\/p\u003E\n\u003Cp\u003EThe Executive\n  Education Program is \u0022a comprehensive curriculum in supply chain and logistics\n  operation management and\n  technology,\u0022 according to Jaymie Forrest, SCL managing director. Participants\n  receive a certificate upon completion of\n  the intensive series. In addition to the traditional program model conducted on\n  the Georgia Tech campus, online\n  programs are available. Most recently, Georgia Tech has begun to offer a\n  focused curriculum tailored to a\n  specific company\u0027s needs and problems. These customized programs \u0022respond to\n  the unique needs of companies and\n  provide them with specific and in-depth knowledge of supply chain engineering\n  and management, \u0022Forrest explained.\u003C\/p\u003E\n\u003Cp\u003EOne of the first\n  customized programs was developed for Coca-Cola Mexico and selected Central\n  American bottlers and was held over\n  four weeks spanning late 2008 and early 2009. Another four-week program\n  involving Coca-Cola Mexico was held\n  later in 2009. Aspects of these programs were assembled into a new program held\n  this summer for Coca-Cola bottlers\n  in Spain and Portugal. The education program for Coca-Cola Mexico teaches supply\n  chain management for beverage delivery in conjunction with the implementation\n  of a specific delivery framework that was\n  developed by an outside consulting firm expressly for The Coca-Cola Company and\n  its bottlers.\u003C\/p\u003E\n\u003Cp\u003E\u0022We decided to hire an institution that leads in the thinking and development of value-chain\n  processes to defragment the consultant\u0027s development process and put it in an educational program for\n  high-potential executives of our bottling system,\u0022 C\u00b4rdenas said. \u0022The Georgia\n  Institute of Technology leads all this thinking on what we were looking for in\n  the demand-driven value-chain execution.\u0022\u003C\/p\u003E\n\u003Cp\u003EThe bilingual,\n  120-hour program is based in the concepts of demand-driven supply networks as a\n  way to innovate service delivery\n  models. \u0022We cover the fundamentals of demand sensing, demand shaping, and\n  demand response while using the Blue Ocean Strategy framework to find new ways\n  to compete in the market via differentiated service delivery models,\u0022 said\n  Maria Rey, SCL senior lecturer. \u0022The program has different tracks where\n  students understand the strategic imperative to innovate their service delivery\n  strategies, a competencies track to acquire new knowledge and tools to lead the\n  process, and an applied knowledge track for their experimental projects.\u0022\u003C\/p\u003E\n\u003Cp\u003EThe projects, where\n  students solve a business problem that\u0027s specific to their company, is a key\n  part of the program, which is structured\n  around four on-site residences that enable participants to build their\n  innovation experiments progressively. Classes\n  and projects are held typically at a local university or executive education\n  facility. The faculty is drawn from Georgia Tech and local universities. Guest\n  speakers provide perspectives on different industries and geographies on topics\n  such as segmentation, innovation, and project management. \u0022It\u0027s a two-way\n  learning process, for program attendees and for the faculty involved,\u0022 Rey\n  noted. Most important from Coca-Cola Mexico\u0027s point of view, the program has a\n  significant bottom-line payoff.\u003C\/p\u003E\n\u003Cp\u003E\u0026nbsp;\u0022We trained and certified\n  fifty-five high-potential executives around the new delivery system,\u0022 C\u00b4rdenas\n  said, \u0022and we have the\n  opportunity to experiment with twenty new service models touching more than\n  10,000 customers.\u003C\/p\u003E\n\u003Cp\u003E\u0022It helped us to\n  change our bottlers\u0027 mindset to what\u0026nbsp; we\u0027re\n  looking for: execute the picture of success one perfect store at a time.\n  Now the RTM [route-to-market] is part of the processes within their\n  organizations,\u0022 he added.\u003C\/p\u003E\n\u003Cp\u003EDesigning and\n  delivering customized education programs may be one of the most important\n  capabilities of universities now and in the future, said Rey. \u0022Customized\n  executive education sits at the crossroads of consulting and education.\u003C\/p\u003E\n\u003Cp\u003EProgram designers\n  must understand the needs of the client company and translate a solution for\n  those needs in ways of teaching content\n  and real-life projects that corporate attendees can execute. At the Supply\n  Chain \u0026amp; Logistics Institute, we believe we have a good competency in\n  designing customized executive education programs, and we look forward to\n  creating value for more firms.\u0022\u003C\/p\u003E\n\u003Cp\u003EContact \u003Ca href=\u0022mail to info@scl.gatech.edu\u0022\u003Ecustom programs\u003C\/a\u003E\u003Cstrong\u003E \u003C\/strong\u003Efor more information.\u003C\/p\u003E\n\u003Cp\u003E\u003Cem\u003EGary Goettling authored this article, which originally appeared in the Fall 2010 issue of \u003C\/em\u003E\u003Cem\u003EIndustrial and Systems Engineering: The Alumni Magazine for the Stewart School of ISyE at Georgia Tech\u003C\/em\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003ESupplying the world\u2019s\nmost popular soft drink to its second largest consumer market is a huge job.\nCoca-Cola Mexico\u2019s sixty-three bottling plants supply 358 distribution centers,\nfrom which 28,500 vehicles fan out across the country along 11,000 distribution\nroutes, traveling 237 million kilometers to 1.4 million customers at small\nfamily stores and other outlets. It involves a\nhighly efficient logistics and distribution model, but revisions and continuing\neducation are necessary to keep\nup with changing business conditions. For help with these, Coca-Cola turned to\nthe Georgia Tech Supply Chain \u0026amp;\nLogistics Institute\u2019s Executive Education Program offered by the H. Milton Stewart School\nof Industrial and Systems Engineering.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"SCL Designs Company-Specific Executive Education Program: Coca-Cola Mexico Implements New Strategy for Bottlers"}],"uid":"27328","created_gmt":"2010-10-27 10:57:09","changed_gmt":"2016-10-08 03:07:38","author":"Edie Cohen","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2010-10-27T00:00:00-04:00","iso_date":"2010-10-27T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"63229":{"id":"63229","type":"image","title":"Coke Spain Group","body":null,"created":"1449176668","gmt_created":"2015-12-03 21:04:28","changed":"1475894554","gmt_changed":"2016-10-08 02:42:34","alt":"Coke Spain Group","file":{"fid":"191785","name":"CokeSpain-GroupPhoto_2011.jpg","image_path":"\/sites\/default\/files\/images\/CokeSpain-GroupPhoto_2011_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/CokeSpain-GroupPhoto_2011_0.jpg","mime":"image\/jpeg","size":149794,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/CokeSpain-GroupPhoto_2011_0.jpg?itok=E5dgSzKx"}}},"media_ids":["63229"],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"134","name":"Student and Faculty"}],"keywords":[{"id":"11072","name":"Coca Cola Mexico"},{"id":"109","name":"Georgia Tech"},{"id":"426","name":"isye"},{"id":"167077","name":"scl"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:barbara.christopher@isye.gatech.edu\u0022\u003E\u003Cstrong\u003EBarbara \nChristopher\u003C\/strong\u003E\u003C\/a\u003E\u003Cbr \/\u003EIndustrial and Systems Engineering\u003Cbr \/\u003E\u003Cstrong\u003E404.385.3102\u003C\/strong\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}