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  <title><![CDATA[Traceability rule represents major adjustment for food industry]]></title>
  <body><![CDATA[<p>In response to a new federal food safety law and growing consumer 
interest, vast amounts of new data are being generated about the 
complicated path that food takes from field to supermarket shelf. A provision of the federal food safety law passed last year requires 
that all players in the country's food supply chain be able to quickly 
trace from whom they received a food product and to whom they sent it. 
They'll have to maintain that information in digital form, creating deep
 wells of information that, in some cases, consumers could tap into 
through their computers or cellphones.</p><p>Read the article in its entirety within the Washington Post website.</p>]]></body>
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      <value>2011-01-24T00:00:00-05:00</value>
      <timezone><![CDATA[America/New_York]]></timezone>
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      <value><![CDATA[<p>A provision of the federal food safety law passed last year requires 
that all players in the country's food supply chain be able to quickly 
trace from whom they received a food product and to whom they sent it. 
They'll have to maintain that information in digital form, creating deep
 wells of information that, in some cases, consumers could tap into 
through their computers or cellphones.</p>]]></value>
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  <!--  TO DO: correct to not conflate categories and news room topics  -->
  <!--  Disquisition: it's funny how I write these TODOs and then never
         revisit them. It's as though the act of writing the thing down frees me
         from the responsibility to actually solve the problem. But what can I
         say? There are more problems than there's time to solve.  -->
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      <url>http://www.washingtonpost.com/wp-dyn/content/article/2011/01/23/AR2011012302238.html</url>
      <title></title>
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          <item><![CDATA[The Supply Chain and Logistics Institute (SCL)]]></item>
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