{"653300":{"#nid":"653300","#data":{"type":"news","title":"Don\u2019t Jump Into the \u2018Metaverse\u2019 Just Yet, Warns Georgia Tech Digital Media Expert","body":[{"value":"\u003Cp\u003ESince Facebook CEO Mark Zuckerberg \u003Ca href=\u0022https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/\u0022\u003Eannounced the social technology company\u0026rsquo;s name change to Meta\u003C\/a\u003E in October, the topic of the \u0026ldquo;metaverse\u0026rdquo; has pushed its way into nearly every news source. While many debate the potential risks to mental health, privacy, and human rights, everyone seems to have skipped over a vital piece of information \u0026mdash; the metaverse does not yet exist. In fact, it may never materialize in the form Zuckerberg has promised.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EWith the metaverse being merely a concept, its definition varies among companies and scholars. Facebook \u003Ca href=\u0022https:\/\/about.fb.com\/news\/2021\/09\/building-the-metaverse-responsibly\/\u0022\u003Edescribes it as\u003C\/a\u003E \u0026ldquo;a set of virtual spaces where you can create and explore with other people who aren\u0026rsquo;t in the same physical space as you.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022https:\/\/iac.gatech.edu\/people\/person\/janet-murray\u0022\u003EJanet Murray\u003C\/a\u003E, noted scholar of digital media and\u0026nbsp;Distinguished\u0026nbsp;Professor in the School of Literature, Media, and Communication, cautions not to accept the metaverse as promised by Zuckerberg, and not to start picking out your avatar\u0026rsquo;s outfit just yet.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026ldquo;There will be no such thing as a metaverse in the sense of another universe that people plug into,\u0026rdquo; Murray said. \u0026ldquo;There are going to be applications of virtual reality and applications of augmented reality, but they are not going to merge into a pervasive experience of unreality. We will still be living in the physical universe. If people start thinking that this is an inevitability, then they will have false expectations of what is possible with the technology.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EThe result of these false expectations, according to Murray, is that people will prematurely lose confidence in the whole idea of virtual reality (VR) and augmented reality (AR). If people are disappointed after experiencing the first applications of a novel metaverse, the funding for VR and AR could decrease or dry up completely. This would mean that serious applications \u0026mdash; such as those for medicine or education, which take longer to develop \u0026mdash; would no longer have the support needed to become fully functional.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026ldquo;It\u0026rsquo;s a difference between thinking of the metaverse as a venue that can be monetized and thinking of it as a set of new formats and genres that can offer imaginative experiences and explanations of reality that could not be captured in other forms of media,\u0026rdquo; Murray said. \u0026ldquo;If you are focused on selling advertising, you can lose sight of more specific design goals that can only be achieved by time-consuming iteration on particular applications that people actually want to engage with.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EJust a few of the questions surrounding the metaverse include the potential risks to mental health, privacy, and human rights. Murray noted that the actions of Facebook leadership had already proven the newly renamed company could not be trusted with these issues. But she pointed out that addressing such questions at this stage, when the metaverse remains a futuristic fantasy, is \u0026ldquo;like worrying about whether super-intelligent AIs are going to take over the world.\u0026rdquo; Instead, she would like to see increased pressure on tech companies to confront existing ethical problems, such as promoting disinformation on Facebook.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026ldquo;By the time the next generation of VR and AR applications are actually here, they won\u0026rsquo;t be so excitingly novel that we have to have some other name for them,\u0026rdquo; Murray said. \u0026ldquo;It\u0026rsquo;s going to be made up of distinct genres with clear boundaries and limitations, like going to the movies or entering a theme park. It is not going to feel like another universe where people merge into some alternate reality that is different from our grounded physical reality.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cem\u003EMurray has also recently participated in a panel sponsored by\u0026nbsp;\u003C\/em\u003E\u003Ca href=\u0022https:\/\/www.theverge.com\/\u0022 target=\u0022_blank\u0022\u003E\u003Cem\u003EThe Verge\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E titled \u0026ldquo;What the Heck is the Metaverse?\u0026rdquo; and was a guest on an episode of the BBC podcast \u003C\/em\u003E\u003Ca href=\u0022https:\/\/www.bbc.co.uk\/sounds\/play\/w3ct1z2x\u0022\u003E\u003Cem\u003EThe Inquiry\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E discussing the metaverse.\u003C\/em\u003E\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"Janet Murray, noted scholar of digital media and Distinguished Professor in LMC, talks about the latest buzzword in tech, the metaverse. "}],"uid":"36009","created_gmt":"2021-12-01 18:13:35","changed_gmt":"2021-12-01 18:14:28","author":"cwhittle9","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2021-12-01T00:00:00-05:00","iso_date":"2021-12-01T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"653299":{"id":"653299","type":"image","title":"Woman with VR headset. ","body":null,"created":"1638382130","gmt_created":"2021-12-01 18:08:50","changed":"1638382130","gmt_changed":"2021-12-01 18:08:50","alt":"","file":{"fid":"247793","name":"Metaverse article web graphic.jpeg","image_path":"\/sites\/default\/files\/images\/Metaverse%20article%20web%20graphic.jpeg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/Metaverse%20article%20web%20graphic.jpeg","mime":"image\/jpeg","size":543665,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/Metaverse%20article%20web%20graphic.jpeg?itok=qbIl73gC"}}},"media_ids":["653299"],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1283","name":"School of Literature, Media, and Communication"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003ECassidy Chreene Whittle\u003Cbr \/\u003E\r\nCommunications Officer\u003Cbr \/\u003E\r\nSchool of Literature, Media, and Communication | School of Modern Languages\u003Cbr \/\u003E\r\n\u003Ca href=\u0022mailto:cwhittle9@gatech.edu\u0022\u003Ecwhittle9@gatech.edu\u003C\/a\u003E\u003C\/p\u003E\r\n","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}