An excerpt:

Auslander devotes a whole chapter to discussing the nature of the audience’s investment in a performer and how it shapes that performer’s persona. “For example, Bob Dylan, especially earlier in his career, had a persona imposed on him by his audience,” says Auslander. “His audience wanted him to be this highly political figure. That wasn’t his idea. But that’s what his audience needed him to be. So in a sense that’s what they made him.”