{"66440":{"#nid":"66440","#data":{"type":"external_news","title":"Ghosal on Product Differentiation","body":[{"value":"\u003Cp\u003E\u201cCompanies like Big Ass Fans have figured out that the best way to be competitive is to do more product differentiation - through branding, variety, and quality - and put something unique in the market that cannot be commoditized,\u201d says Georgia Institute of Technology economics professor Vivek Ghosal. \u003Cem\u003ESource: Bloomberg, June 8, 2011\u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022http:\/\/www.bloomberg.com\/news\/2011-06-08\/kentucky-manufacturer-big-ass-fans-turns-a-commodity-into-a-brand.html\u0022\u003ERead Full Article\u003C\/a\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"27192","created_gmt":"2011-06-09 10:17:33","changed_gmt":"2016-10-08 02:24:32","author":"Benjamin Chapman","boilerplate_text":"","field_publication":"","publication":"biodiversity meltdown","field_article_url":"","publication_url":"http:\/\/www.bloomberg.com\/news\/2011-06-08\/kentucky-manufacturer-big-ass-fans-turns-a-commodity-into-a-brand.html","dateline":{"date":"2011-06-09T00:00:00-04:00","iso_date":"2011-06-09T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"}],"categories":[{"id":"134","name":"Student and Faculty"}],"keywords":[{"id":"602","name":"economics"},{"id":"2762","name":"marketing"},{"id":"13357","name":"Vivek Ghosal"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}