{"66502":{"#nid":"66502","#data":{"type":"news","title":"Georgia Tech Revises Its Visual Identity","body":[{"value":"\u003Cp\u003EIf you are responsible for designing anything that features the Georgia Tech logo, a few changes are coming your way. As part of a larger brand initiative, a revised visual identity system is being introduced this summer.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; \u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u201cOur brand is one of our most important assets and is what distinguishes us from other institutions,\u201d said Michael Warden, vice president of Communications and Marketing. \u201cAlthough the Georgia Tech brand is comprised of numerous elements including values, positioning and key messaging, visual identity is perhaps one of the most important components, which is why we\u2019ve made revising the visual identity guidelines a priority.\u201d \u003C\/p\u003E\u003Cp\u003EOver the past few years, Communications and Marketing has spearheaded an effort, which has included representatives from across campus, to refine these guidelines, as it has formally defined the Institute\u2019s brand. \u003C\/p\u003E\u003Cp\u003E\u201cThrough surveys, focus groups and many discussions, Communications and Marketing assessed what aspects of the current visual identity system were working and what could be improved,\u201d said Katie Taylor, director of marketing communications. \u201cFor example, some slight modifications to the current Institute logo have been made, most notably the campanile icon has been shortened and the lines bolded a bit to increase legibility.\u201d\u003C\/p\u003E\u003Cp\u003ESome of the goals of the revised guidelines are to allow more flexibility within the current system and increase consistency in how the Georgia Tech brand is visually showcased, Taylor added. \u003C\/p\u003E\u003Cp\u003EEducational sessions will be offered June 30 and July 14, 21 and 28 for those who work with the visual identity system, and revised visual identity guidelines will be available in July on the Communications and Marketing website. In the fall, a comprehensive brand resource manual will also be available online. \u003C\/p\u003E\u003Cp\u003EIf you have any questions about the revised visual identity and how it may affect your unit\u2019s communications, contact \u003Ca href=\u0022mailto:katherine.taylor@comm.gatech.edu\u0022\u003ETaylor.\u003C\/a\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EAs part of a larger brand initiative, a revised visual identity system is being introduced this summer. \u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"As part of a larger brand initiative, a revised visual identity system is being introduced this summer."}],"uid":"27445","created_gmt":"2011-06-13 14:25:13","changed_gmt":"2016-10-08 03:08:53","author":"Amelia Pavlik","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2011-06-13T00:00:00-04:00","iso_date":"2011-06-13T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"66504":{"id":"66504","type":"image","title":"Visual Identity Revisions","body":null,"created":"1449177169","gmt_created":"2015-12-03 21:12:49","changed":"1475894592","gmt_changed":"2016-10-08 02:43:12","alt":"Visual Identity Revisions","file":{"fid":"193314","name":"visual_identity.jpg","image_path":"\/sites\/default\/files\/images\/visual_identity_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/visual_identity_0.jpg","mime":"image\/jpeg","size":878388,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/visual_identity_0.jpg?itok=v1206zgo"}}},"media_ids":["66504"],"related_links":[{"url":"http:\/\/www.gatech.edu\/comm","title":"Communications \u0026 Marketing"}],"groups":[{"id":"1259","name":"Whistle"}],"categories":[{"id":"129","name":"Institute and Campus"}],"keywords":[{"id":"13397","name":"brand initiative"},{"id":"13396","name":"visual identity"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:amelia.pavlik@comm.gatech.edu\u0022\u003EAmelia Pavlik\u003C\/a\u003E\u003Cbr \/\u003ECommunications \u0026amp; Marketing\u003Cbr \/\u003E404-385-4142\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}