{"670580":{"#nid":"670580","#data":{"type":"event","title":"COS-X Alumni Talk | Cerita Bethea, Ph.D. (PSYCH), Director of Behavior Service at The Coca-Cola Company (Ford, Toyota, Kimberly-Clark)","body":[{"value":"\u003Cp\u003EAre you curious about a career in behavioral science, working for industry leaders across marketing, research, innovation, and design?\u003C\/p\u003E\r\n\r\n\u003Cp\u003EJoin us to hear from distinguished alumna speaker, \u003Cstrong\u003ECerita Bethea, Ph.D. (PSYCH)\u003C\/strong\u003E, who is passionate about mentoring the next generation of behavioral scientists \u2014 and about empowering organizations to activate behavioral insights for measurable business results.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cstrong\u003EAbout Cerita Bethea, Ph.D.\u003C\/strong\u003E\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\n\u003Cstrong\u003ECerita Bethea\u003C\/strong\u003E\u003C\/span\u003E leads behavioral science at \u003Ca href=\u0022https:\/\/www.coca-colacompany.com\/\u0022\u003E\u003Cspan\u003E\u003Cstrong\u003EThe Coca-Cola Company\u003C\/strong\u003E\u003C\/span\u003E\u003C\/a\u003E, relying on models of human behavior and decision-making to drive growth for the company. She translates behavioral insights into quantifiable business solutions, pioneering a place for cognitive psychology in the field of brand marketing.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\n\u003Cspan\u003EA Georgia Tech School of Psychology alumna, Bethea is dedicated to bridging the gap between theory and practice \u2014\u003Cspan\u003E applying\u003C\/span\u003E principles of behavioral science to marketing, marketing research, innovation, and design. \u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003EWith a Ph.D. in Cognitive Psychology, Bethea\u0027s career spans three decades across multiple disciplines, from working in the automotive industry with \u003C\/span\u003E\u003Cstrong\u003E\u003Ca href=\u0022https:\/\/www.ford.com\/\u0022 target=\u0022_blank\u0022\u003EFord Motor Company\u003C\/a\u003E\u003C\/strong\u003E\u003Cspan\u003E and \u003C\/span\u003E\u003Cstrong\u003E\u003Ca href=\u0022https:\/\/www.toyota.com\/\u0022 target=\u0022_blank\u0022\u003EToyota\u003C\/a\u003E\u003C\/strong\u003E\u003Cspan\u003E, as lead Human Factors Engineer; to negotiating the adoption of behavioral frameworks to drive integrated commercial planning at \u003Ca href=\u0022https:\/\/www.kimberly-clark.com\/en-us\/\u0022\u003E\u003Cstrong\u003EKimberly-Clark Corporation\u003C\/strong\u003E\u003C\/a\u003E, to her work today with Coca-Cola.\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003EBethea is also passionate about mentoring the next generation of behavioral scientists \u2014 and empowering organizations to confidently activate and democratize behavioral insights to yield measurable business results.\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003EBethea earned her Ph.D. at University of Michigan, M.S. at Georgia Tech, and B.S. at University of Illinois Urbana-Champaign.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003EEvent details:\u003C\/strong\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003EDate: \u003C\/strong\u003ENovember 16, 2023\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003ETime: \u003C\/strong\u003E4:00 PM\u003Cbr \/\u003E\r\n\u003Cem\u003E(Please note: the updated start time of this event is 4:00 PM)\u003C\/em\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003ELocation:\u003C\/strong\u003E \u003Ca href=\u0022https:\/\/map.gatech.edu\/?id=82#!m\/184212\u0022 target=\u0022_blank\u0022\u003EJohn Lewis Student Center\u003C\/a\u003E - Cypress Theater, Georgia Tech Campus\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003ERSVP\u003C\/strong\u003E via \u003Ca href=\u0022https:\/\/gatech-csm.symplicity.com\/students\/?s=event\u0026amp;ss=ws\u0026amp;mode=form\u0026amp;id=7f8905f3d339677191cadd124bfb4349\u0022 target=\u0022_blank\u0022\u003ECareerBuzz\u003C\/a\u003E to secure your spot with a true industry leader \u2014 and join us for inspiration, education, and networking in the exciting world of behavioral science.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cem\u003E\u003Cspan\u003E\u003Cspan dir=\u0022ltr\u0022\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EAll are invited! If you are not a student or do not have access to RSVP in Career Buzz, simply email College of Sciences Career Educator James Stringfellow \u003Ca href=\u0022mailto:james.stringfellow@gatech.edu\u0022 rel=\u0022noreferrer noopener\u0022 target=\u0022_blank\u0022 title=\u0022mailto:james.stringfellow@gatech.edu\u0022\u003Ejames.stringfellow@gatech.edu\u003C\/a\u003E and come join the event. \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/em\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003EWe look forward to welcoming you on November 16th!\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003ECurious about a career in behavioral science, working for industry leaders across marketing, research, innovation, and design? Join us for a wide-ranging talk for Georgia Tech students with distinguished alumna Cerita Bethea, Ph.D. (PSYCH).\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"Curious about a career in behavioral science, working for industry leaders across marketing, research, innovation, and design? Join us for a wide-ranging talk for Georgia Tech students with distinguished alumna Cerita Bethea, Ph.D. (PSYCH)."}],"uid":"27247","created_gmt":"2023-10-23 02:43:10","changed_gmt":"2023-11-01 21:41:04","author":"Terrence Green","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2023-11-16T16:00:00-05:00","event_time_end":"2023-11-16T17:00:00-05:00","event_time_end_last":"2023-11-16T17:00:00-05:00","gmt_time_start":"2023-11-16 21:00:00","gmt_time_end":"2023-11-16 22:00:00","gmt_time_end_last":"2023-11-16 22:00:00","rrule":null,"timezone":"America\/New_York"},"location":"John Lewis Student Center - Cypress Theatre","extras":["free_food"],"hg_media":{"672246":{"id":"672246","type":"image","title":"Cerita Bethea, Ph.D.","body":null,"created":"1698874773","gmt_created":"2023-11-01 21:39:33","changed":"1698874773","gmt_changed":"2023-11-01 21:39:33","alt":"Cerita Bethea, Ph.D.","file":{"fid":"255454","name":"CDB_pic.jpeg","image_path":"\/sites\/default\/files\/2023\/11\/01\/CDB_pic.jpeg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/2023\/11\/01\/CDB_pic.jpeg","mime":"image\/jpeg","size":14957,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2023\/11\/01\/CDB_pic.jpeg?itok=f8oFi6w_"}}},"media_ids":["672246"],"groups":[{"id":"640444","name":"Career Fairs"},{"id":"598863","name":"CoS Career Community"},{"id":"1278","name":"College of Sciences"},{"id":"443951","name":"School of Psychology"}],"categories":[],"keywords":[{"id":"193195","name":"Career, Center, Fair, Discovery, Development, Experiential, Learning, Co-op, Cooperative Education, Internship, Full-Time, Job, Employment, Resume, Interview, Salary, Benefits"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"10377","name":"Career\/Professional development"}],"invited_audience":[{"id":"177814","name":"Postdoc"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cdiv\u003E\u003Cspan\u003ECareer Center\u003Cbr \/\u003E\r\nGeorgia Institute of Technology\u003Cbr \/\u003E\r\nAtlanta, GA\u0026nbsp; 30332-0105\u003Cbr \/\u003E\r\nPhone:\u0026nbsp; 404-894-3320\u003Cbr \/\u003E\r\nFax:\u0026nbsp; 404-894-7308\u003Cbr \/\u003E\r\nEmail: \u003Ca href=\u0022mailto:careercenter@gatech.edu\u0022 title=\u0022mailto:careercenter@gatech.edu\u0022\u003E careercenter@gatech.edu\u003C\/a\u003E\u003Cbr \/\u003E\r\nWebsite:\u0026nbsp; \u003Ca href=\u0022http:\/\/www.career.gatech.edu\u0022 title=\u0022http:\/\/www.career.gatech.edu\u0022\u003E http:\/\/www.career.gatech.edu\u003C\/a\u003E\u003C\/span\u003E\u003C\/div\u003E\r\n\r\n\u003Cdiv\u003E\u003Cspan\u003E\u003Ca href=\u0022https:\/\/www.linkedin.com\/company\/gt-career-center\/?viewAsMember=true\u0022 title=\u0022https:\/\/www.linkedin.com\/company\/gt-career-center\/?viewAsMember=true\u0022\u003EFollow us on LinkedIn\u003C\/a\u003E\u003C\/span\u003E\u003C\/div\u003E\r\n","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}