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  <title><![CDATA[Cool Insights: What You Produce… is What Your Consumer Gets?]]></title>
  <body><![CDATA[<p>In the September 2011 issue of <em>Food Logistics</em>, Alejandro MacCawley, PhD student in the Stewart
School of Industrial and Systems Engineering and research associate for the
Georgia Tech Integrated Food Chain Center, authored the sixth installment for
the <em>Cool Insights</em> column, titled <a href="http://www.foodlogistics.com/article/10365175/what-you-produce-is-what-your-consumer-gets">“What
You Produce… is What Your Consumer Gets?”</a>&nbsp;
In the issue, MacCawley discusses the “SMART” approach to food chains as
a way to reduce variability in the shelf life of a product, using the work done
by the Wine Supply Chain Council as an example.</p>

<p>To celebrate the opening of the Georgia Tech Supply Chain
&amp; Logistic Institute’s (SCL) Integrated Food Chain Center (IFC), <em>Food
Logistics Magazine</em> initiated a new column titled, <em>Cool Insights</em>.&nbsp;
The column, which began with the April / May 2010 issue, has exclusively
featured thoughts from the faculty, staff, and partners of the IFC on various
aspects of food chain.</p>]]></body>
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      <value>2011-09-29T00:00:00-04:00</value>
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      <value><![CDATA[<p>In the September 2011 issue of <em>Food Logistics</em>, Alejandro MacCawley, PhD student in the Stewart
School of Industrial and Systems Engineering and research associate for the
Georgia Tech Integrated Food Chain Center, authored the sixth installment for
the <em>Cool Insights</em> column, titled <a href="http://www.foodlogistics.com/article/10365175/what-you-produce-is-what-your-consumer-gets">“What
You Produce… is What Your Consumer Gets?”</a></p>]]></value>
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            <title><![CDATA[Alejandro MacCawley, PhD student in the Stewart School of Industrial and Systems Engineering and research associate for the Georgia Tech Integrated Food Chain Center]]></title>
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                  <image_alt><![CDATA[Alejandro MacCawley, PhD student in the Stewart School of Industrial and Systems Engineering and research associate for the Georgia Tech Integrated Food Chain Center]]></image_alt>
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      <value><![CDATA[<p><a href="mailto:barbara.christopher@isye.gatech.edu"><strong>Barbara Christopher</strong></a><br />Industrial and Systems Engineering<br /><strong>404.385.3102</strong></p>]]></value>
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