{"72395":{"#nid":"72395","#data":{"type":"news","title":"Fall 2011 Supply Chain Executive Forum Focuses on Innovation","body":[{"value":"\u003Cp\u003EThe Georgia Tech Supply Chain Executive Forum held its\nfall meeting on October 25-26, 2011, offering senior supply chain executives\nnew and innovative ideas to enhance profitability and growth within their\ncompanies. \u003C\/p\u003E\n\n\n\n\u003Cp\u003EThe two-day biannual meeting, themed \u201cBuilding Customer\nValue Through Supply Chain Service Innovation,\u201d was hosted by the Georgia Tech\nSupply Chain \u0026amp; Logistics Institute (SCL), a unit of the H. Milton Stewart\nSchool of Industrial and Systems Engineering, and featured presentations and\ndiscussions by some of the most prominent experts in the industry. \u003C\/p\u003E\n\n\n\n\u003Cp\u003EAfter a welcome and introduction by Jaymie Forrest,\nmanaging director for SCL, Lorenzo Vicens, the directing partner for Intelecta\nS.A. of the Dominican Republic, gave the opening keynote, \u201cBuilding Customer\nValue Through Innovation.\u201d During his presentation, Vicens stressed the\nimportance of innovation in facilitating trades in America.\u0026nbsp; \u201cInnovation will become the dominant force in\nthe marketplace,\u201d said Vicens. \u003C\/p\u003E\n\n\n\n\u003Cp\u003EFollowing Vicens\u2019s opening remarks, Soumen Ghosh,\nprofessor of operations \u0026amp; supply chain in the College of Management,\nmoderated a panel titled, \u201cBuilding Customer Value,\u201d asking the question, \u201cHow\ndo we understand what customer value is?\u201d Panel members included: Manpreet\nHora, assistant professor of operations in the College of Management, Ajay\nKohli, professor of marketing in the College of Management, Rick McDonald, vice\npresident of global logistics for The Clorox Company, and Nancy Nicodemus,\nsenior director of marketing research at UPS. The panel members provided their\nperspective from the standpoint of how they engage in customer value creation\nin their organizations, whereas the academic panel members addressed the theoretical\nside of how firms can create, build, and deliver customer value in order to\nenhance their competitive advantage. \u003C\/p\u003E\n\n\n\n\u003Cp\u003EAfter the panel discussion, Jason Denmon, account\nexecutive at Fortna, made his presentation on \u201cBuilding Customer Value\u2014Service\nInnovation.\u201d\u0026nbsp; Customer expectations are\ndriving innovation and change at a furious pace. According to Denmon, cooperative\ncompetition is becoming the norm, causing manufacturers, wholesalers, and\nretailers to go after the same consumer.\u0026nbsp;\nDenmon\u2019s presentation covered recent trends, such as the rise of the\ne-commerce channel, and offered ways to proactively design supply chains for\nthese increased service requirements. \u003C\/p\u003E\n\n\n\n\u003Cp\u003EThe second day of the meeting began with a discussion by\nMichael Stolarczyk, president of Kontane Logistics and author of \u003Cem\u003ELogical Logistics\u003C\/em\u003E. In his presentation,\n\u201cBuilding Value Through Vested Collaboration,\u201d Stolarczyk spoke on the\n\u201cknowledge economy,\u201d and the importance of creating an atmosphere of solid\ncommunication and dialog. \u201cThe knowledge economy requires empathy and\ncollaboration,\u201d said Stolarczyk. \u003C\/p\u003E\n\n\n\n\u003Cp\u003EWally Buran, EVP of Firestorm, former global supply chain\npractice lead for Deloitte and Monitor Group, gave the next presentation,\n\u201cDriving Value in your Customer\u2019s Value Proposition.\u201d Buran discussed a case\nstudy and the approach used for achieving success: identify service portfolio\nopportunities, simulate capability requirements, and transform support\nstructures and systems. \u003C\/p\u003E\n\n\n\n\u003Cp\u003ENext, Jorge Fares, supply chain and logistics systems for\nOXXO, presented \u201cThe Challenge of Supply Chain Transformation in Retail.\u201d Opening\na new store every eight hours, OXXO is an example of a company with amazing\ngrowth and challenges, trying to build its competitive advantage on the\nconstant evolution of its supply chain. According to Fares, innovation, emphasis\non excellent logistics execution, and building relationships is essential in\nthe retail industry but most important is the availability of product \u003C\/p\u003E\n\n\n\n\u003Cp\u003EThe last two presentations of the day were given by Maria\nRey, senior lecturer in SCL Rey began with a discussion on \u201cDemand-Driven\nSupply Chain Strategy,\u201d using the fundamentals of economics as a tool to\nunderstand demand. The session reviewed demand-driven supply chains, including\ntheir ability to capture demand signals and use them to shape and profitably\nrespond to demand. \u003C\/p\u003E\n\n\n\n\u003Cp\u003EComplementing her discussion, Rey facilitated a\nroundtable titled, \u201cSensing, Shaping and Response: How does your company do\nit?\u201d The discussion explored demand sensing, and collected ideas on how\ncompanies use demand signals to drive supply chain decisions in the value\nnetwork. Ending the session, Rey advised, \u201cIf you want to get a supply chain\norganization that\u2019s more demand driven, connect with the sales and marketing\nteams and understand the force of commercial strategy.\u201d \u003C\/p\u003E\n\n\u003Cp\u003EThe Executive Forum will meet again in April of 2012. To\nlearn more about Georgia Tech\u2019s Supply Chain Executive Forum, visit \u003Ca href=\u0022http:\/\/www.scl.gatech.edu\/professional-education\/scef\/\u0022\u003Ehttp:\/\/www.scl.gatech.edu\/professional-education\/scef\/\u003C\/a\u003E.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EThe Georgia Tech Supply Chain Executive Forum recently held its\nfall meeting, \u201cBuilding Customer\nValue Through Supply Chain Service Innovation,\u201d on October 25-26, 2011. \u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":"","uid":"27511","created_gmt":"2011-11-03 15:28:26","changed_gmt":"2016-10-08 03:10:38","author":"Ashley Daniel","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2011-11-03T00:00:00-04:00","iso_date":"2011-11-03T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"72396":{"id":"72396","type":"image","title":"Senior supply chain executives attended the fall 2011 Supply Chain Executive Forum.","body":null,"created":"1449177462","gmt_created":"2015-12-03 21:17:42","changed":"1475894656","gmt_changed":"2016-10-08 02:44:16","alt":"Senior supply chain executives attended the fall 2011 Supply Chain Executive Forum.","file":{"fid":"193669","name":"scl_forum.jpg","image_path":"\/sites\/default\/files\/images\/scl_forum.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/scl_forum.jpg","mime":"image\/jpeg","size":6435747,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/scl_forum.jpg?itok=0dJCIDsQ"}},"72397":{"id":"72397","type":"image","title":"Panel Discussion: Building Customer Value","body":null,"created":"1449177462","gmt_created":"2015-12-03 21:17:42","changed":"1475894656","gmt_changed":"2016-10-08 02:44:16","alt":"Panel Discussion: Building Customer Value","file":{"fid":"193670","name":"scl_panel.jpg","image_path":"\/sites\/default\/files\/images\/scl_panel.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/scl_panel.jpg","mime":"image\/jpeg","size":6331672,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/scl_panel.jpg?itok=0qNH_3iu"}}},"media_ids":["72396","72397"],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"132","name":"Institute Leadership"}],"keywords":[{"id":"14984","name":"Georgia Tech Supply Chain Executive Forum"},{"id":"1202","name":"H. Milton Stewart School of Industrial and Systems Engineering"},{"id":"167228","name":"supply chain \u0026 logistics institute"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:barbara.christopher@isye.gatech.edu\u0022\u003E\u003Cstrong\u003EBarbara Christopher\u003C\/strong\u003E\u003C\/a\u003E\u003Cbr \/\u003EIndustrial and Systems Engineering\u003Cbr \/\u003E\u003Cstrong\u003E404.385.3102\u003C\/strong\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}