{"73010":{"#nid":"73010","#data":{"type":"news","title":"ISyE Student Michael Ehmann Makes an Impact as a Young Entrepreneur","body":[{"value":"\u003Cp\u003EWhile many students were enjoying their summer vacation,\nMichael Ehmann, a second year undergraduate student in the H. Milton Stewart\nSchool of Industrial and Systems Engineering, was gaining experience as an\nentrepreneur. In May of 2011, after applying to become a branch manager and\ngoing through a selective interview process, Ehmann opened his own SAT\/ACT\ntutoring business in his hometown of Woodstock, Georgia with a company called\nIvy Insiders.\u003C\/p\u003E\n\n\n\n\u003Cp\u003E\u201cI was interested in the opportunity because it would\ngive me the real-world experience of running a small business, and it would\nalso allow me to make a difference in the lives of families in my community,\u201d\nsaid Ehmann.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EIvy Insiders\u2019 instructors are college students who have\n\u201cbeaten\u201d the tests themselves and are now attending the most selective schools\nin the country. As a high school student, Ehmann scored in the 99\u003Csup\u003Eth\u003C\/sup\u003E\npercentile on the ACT.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EOnce he completed the Ivy Insiders training, Ehmann started\nhis business from scratch spending the first few weeks organizing the logistics\nof his branch, and making a name for himself. By giving classroom presentations\nat the local high school, hosting free SAT\/ACT workshops, cold-calling families\nfrom local directories, setting up partnerships with local businesses, and receiving\npress in several local papers, Ehmann was able to develop a presence for his\nbusiness that rivaled other major test prep companies, such as Sylvan and\nKaplan. Throughout the summer, Ehmann was responsible for marketing the branch,\nmaking sales, following up with potential customers, teaching courses, and\nmanaging the branch office.\u003C\/p\u003E\n\n\n\n\u003Cp\u003E\u201cStarting my own tutoring business is probably the most\nchallenging, and at the same time most rewarding thing I have ever done. It was\na very successful summer, but it had its fair share of obstacles,\u201d said Ehmann.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EIn two months, Ehmann\u2019s branch brought in over $15,000.\nBecause of his success, Ehmann was inducted into the Ivy Insiders Peak Performers\nprogram which only includes the top 10% of branch managers nationwide. However,\nfor Ehmann, the real reward for the summer was the myriad of business skills he\nacquired. \u003C\/p\u003E\n\n\n\n\u003Cp\u003E\u201cStarting a large-scale project from scratch, learning\nhow to market a product to a specific demographic, making sales (often to\ncustomers with whom you have never spoken), and operating a basic P\/L statement\nare all skills which will benefit me throughout my professional career,\u201d\nexplained Ehmann.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EEhmann is a brother of the Theta Xi fraternity, marketing\nchair for the Georgia Tech Undergraduate Consulting Club, and a member of the Investments\nCommittee. According to Ehmann, his involvement with various clubs both in high\nschool and college has developed him as a leader, project manager, and a team player.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EIn addition to his involvement with clubs and other\norganizations, Ehmann values the importance of community service, and is\ncurrently in the process of becoming a mentor at the BEST Academy through One\nVoice Atlanta. \u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EIn May of 2011, Michael Ehmann, a second year undergraduate student in ISyE, opened his own SAT\/ACT\ntutoring business with a company called\nIvy Insiders.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":"","uid":"27511","created_gmt":"2011-11-23 10:23:24","changed_gmt":"2016-10-08 03:10:42","author":"Ashley Daniel","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2011-11-23T00:00:00-05:00","iso_date":"2011-11-23T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"73011":{"id":"73011","type":"image","title":"Michael Ehmann on the Georgia Tech campus.","body":null,"created":"1449177971","gmt_created":"2015-12-03 21:26:11","changed":"1475894668","gmt_changed":"2016-10-08 02:44:28","alt":"Michael Ehmann on the Georgia Tech campus.","file":{"fid":"193723","name":"michael_ehmann_2.jpg","image_path":"\/sites\/default\/files\/images\/michael_ehmann_2_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/michael_ehmann_2_0.jpg","mime":"image\/jpeg","size":435382,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/michael_ehmann_2_0.jpg?itok=QChpj48m"}}},"media_ids":["73011"],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"8862","name":"Student Research"}],"keywords":[{"id":"109","name":"Georgia Tech"},{"id":"15153","name":"H. Milton Stewart School of Industrial and Systems  Engineering"},{"id":"15154","name":"Ivy Insiders"},{"id":"15152","name":"Michael Ehmann"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:barbara.christopher@isye.gatech.edu\u0022\u003E\u003Cstrong\u003EBarbara Christopher\u003C\/strong\u003E\u003C\/a\u003E\u003Cbr \/\u003EIndustrial and Systems Engineering\u003Cbr \/\u003E\u003Cstrong\u003E404.385.3102\u003C\/strong\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}