{"73769":{"#nid":"73769","#data":{"type":"news","title":"Management Undergrads Compete on mtvU Reality Show","body":[{"value":"\u003Cp\u003EFour undergraduate students at the College of Management are getting their literal 15 minutes of fame this fall on MTV\u0027s mtvU network, which is broadcast on college campuses nationwide. \n\u003C\/p\u003E\n\u003Cp\u003EThese marketing students - seniors Christin Hubbard and Matt Swanburg, junior Jason Nelson, and sophomore Vicki Rokhlin - are appearing on three segments of the five-minute program \u0022Quad Squads,\u0022 competing against four peers from the University of Georgia.\n\u003C\/p\u003E\n\u003Cp\u003EDuring the first segment, which debuted October 10, they learned their challenge: To see which team can devise the best marketing plan aimed at college students for Amp\u0027d Mobile, a new phone company whose service allows customers to access broadband, play mp3s, and watch cable programs on their cellphones.\u003C\/p\u003E\n\u003Cp\u003EOn the second segment, which began airing October 31, \u0022Quad Squads\u0022 shows the progress the two teams have made. Pitted against each other because of their schools\u0027 longstanding athletic rivalry, the teams are competing for a $1,000 scholarship for each member, a trip to mtvU\u0027s Spring Break, and a year of free service from Amp\u0027d. The winner will be decided during the filming of the third segment Nov. 13 when the teams make their presentations to Amp\u0027d executives, who will consider using the winning concept in their product launch. \n\u003C\/p\u003E\n\u003Cp\u003EThough each segment is only five minutes long, mtvU has spent numerous hours filming the Tech team, recording group meetings, conducting interviews, and following each student around campus. The team\u0027s members, who were recruited by Tech marketing faculty after mtvU contacted the school, have spent many more hours off-camera formulating their strategy, a six-week process with a $2,500 budget. \n\u003C\/p\u003E\n\u003Cp\u003E\u0022It\u0027s taken a huge chunk of time,\u0022 says Rokhlin, who figures it will all be worth it if they win. She recognizes that it will make terrific resume material regardless. \u0022This is going to look incredible.\u0022 \n\u003C\/p\u003E\n\u003Cp\u003EThe experience has been a \u0022reality\u0022 check for most team members. \u0022It\u0027s not really reality TV if you have to do everything three or four times,\u0022 Nelson notes. \n\u003C\/p\u003E\n\u003Cp\u003EBroadcast on campus only in dormitories, the Student Center and Recreation Center, mtvU\u0027s \u0022Quad Squads\u0022 can also be viewed on mtvU\u0027s Website \u003Ca href=\u0027http:\/\/www.mtvu.com\/uber\/index.jhtml?name=live\u0027\u003Ehttp:\/\/www.mtvu.com\/uber\/index.jhtml?name=live\u003C\/a\u003E.\n\u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EWriter:\u003C\/strong\u003E Brad Dixon, College of Management\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"Four undergraduate marketing students in the College of Management are appearing on MTV\u0027s mtvU network\u0027s program \u0022Quad Squads,\u0022 competing against peers from University of Georgia.","format":"limited_html"}],"field_summary_sentence":[{"value":"Four marketing students are on mtvU\u0027s Quad Squads"}],"uid":"27301","created_gmt":"2005-11-07 01:00:00","changed_gmt":"2016-10-08 03:02:23","author":"Elizabeth Campell","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2005-10-28T00:00:00-04:00","iso_date":"2005-10-28T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"73770":{"id":"73770","type":"image","title":"Management students appearing on mtvU\u0027s Quad Squad","body":null,"created":"1449178020","gmt_created":"2015-12-03 21:27:00","changed":"1475894678","gmt_changed":"2016-10-08 02:44:38"}},"media_ids":["73770"],"related_links":[{"url":"http:\/\/mgt.gatech.edu\/index.html?link=logo","title":"College of Management"}],"groups":[{"id":"1214","name":"News Room"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cstrong\u003ELisa Grovenstein\u003C\/strong\u003E\u003Cbr \/\u003ECommunications \u0026amp; Marketing\u003Cbr \/\u003E\u003Ca href=\u0022http:\/\/www.gatech.edu\/contact\/index.html?id=lgrovenste3\u0022\u003EContact Lisa Grovenstein\u003C\/a\u003E\u003Cbr \/\u003E\u003Cstrong\u003E404-894-8835\u003C\/strong\u003E","format":"limited_html"}],"email":["lisa.grovenstein@comm.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}