{"74117":{"#nid":"74117","#data":{"type":"news","title":"Georgia Tech Identifies Coming Media Megatrends in FutureMedia Outlook 2012","body":[{"value":"\u003Cp\u003EThe coming years will bring increased personalization,\ninnovation and flexibility in the media landscape, according to the Georgia\nInstitute of Technology. \u0026nbsp;These findings\nwere announced in today\u2019s release of the \u003Ca href=\u0022http:\/\/www.nxtbook.com\/nxtbooks\/gtri\/2012futuremedia_outlook\/index.php#\/1\/OnePage\u0022\u003EFutureMedia\u003Csup\u003ESM\u003C\/sup\u003E\nOutlook 2012\u003C\/a\u003E, a multimedia report that offers Georgia Tech\u2019s annual viewpoint\non the future of media and its impact on people, business and society over the next\nfive to seven years. \u003C\/p\u003E\n\n\u003Cp\u003E\u201cGeorgia Tech\u2019s work in Future Media is part of our new\nInstitute for People and Technology,\u201d said Georgia Tech President G. P. \u201cBud\u201d\nPeterson.\u0026nbsp; \u201cBy partnering with business and\nindustry on interdisciplinary research, we are able to identify trends and\nchallenges and work to develop transformative solutions.\u201d\n\n\u003C\/p\u003E\u003Cp\u003EAccording to FutureMedia Outlook 2012, six megatrends\nwill have a pervasive impact:\u003Cstrong\u003E \u003Cbr \/\u003E\u003C\/strong\u003E\u003C\/p\u003E\n\n\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003ESmart Data\u003C\/strong\u003E:\nIn an increasingly noisy world, we\u0027ll have to sift, filter and be smarter about\nwhat matters.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003EPeople\nPlatforms\u003C\/strong\u003E: Beyond \u201ctrue personalization,\u201d people will not just be consumers.\nThey will be socially driven platforms made of algorithms from personal and\nassociated data that they design and tailor themselves.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003EContent Integrity\u003C\/strong\u003E: Pervasive mobile\ndevices, sprawling networks, clouds and multi-layered platforms have made it\nmore difficult to detect and address our digital vulnerabilities, drawing us to\ntrusted content sources.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003ENimble\nMedia\u003C\/strong\u003E: Media is evolving from a set of fixed commodities into an energetic,\npervasive medium that allows people to navigate across platforms and through\ndifferent content narratives.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003E6th Sense\u003C\/strong\u003E:\nExtraordinary\ninnovations in mixed reality will change the way we see, hear, taste, touch,\nsmell and make sense of the world \u2013 giving us a new and powerful 6\u003Csup\u003Eth\u003C\/sup\u003E\nsense.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003ECollaboration\u003C\/strong\u003E: We will harness the power of many\nin an increasingly conversational and participatory world.\u003C\/li\u003E\u003C\/ul\u003E\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp\u003EFor each of the six megatrends, the Outlook 2012 presents\nfresh and objective insights into those technologies and business practices\nthat will significantly impact the converging media ecosystem. In addition, the\nreport includes demonstrative clips and video interviews with leading Georgia\nTech researchers offering real-world examples of how the Institute is proactively\ninnovating in these areas. \n\n\u003C\/p\u003E\u003Cp\u003E\u201cBreakthrough research, innovation and collaboration with our\npartners have given us a rich and pragmatic basis from which to formulate this\nannual FutureMedia Outlook,\u201d said Renu Kulkarni, founder and executive director\nof FutureMedia.\n\n\u003C\/p\u003E\u003Cp\u003EThe FutureMedia Outlook 2012 follows \u003Ca href=\u0022http:\/\/www.futuremediaga.com\/\u0022\u003E\u003Cstrong\u003EFutureMedia\nFest 2011\u003C\/strong\u003E\u003C\/a\u003E, an annual event that explores the media\u2019s disruptive power\non people and business. The three-day Fest, held November 15-17, featured\ncompelling keynote addresses, panel discussions, dynamic start-up and research\ndemos, and workshops with top executives, investors, innovators, entrepreneurs,\nacademics and researchers. Panelists and speakers included leaders from\nTwitter, Mashable, Turner Broadcasting and CNN. \u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":[{"value":"Future Media Outlook 2012 Highlights Six Megatrends"}],"field_summary":[{"value":"\u003Cp\u003EThe coming years will bring increased personalization,\ninnovation and flexibility in the media landscape, according to the Georgia\nInstitute of Technology. \u0026nbsp;These findings\nwere announced in today\u2019s release of the \u003Ca href=\u0022http:\/\/www.nxtbook.com\/nxtbooks\/gtri\/2012futuremedia_outlook\/index.php#\/1\/OnePage\u0022\u003EFutureMedia\u003Csup\u003ESM\u003C\/sup\u003E\nOutlook 2012\u003C\/a\u003E, a multimedia report that offers Georgia Tech\u2019s annual viewpoint\non the future of media and its impact on people, business and society over the next\nfive to seven years. \u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"The coming years will bring increased personalization, innovation and flexibility in the media landscape, according to the Georgia Institute of Technology."}],"uid":"27560","created_gmt":"2011-12-14 14:35:04","changed_gmt":"2016-10-08 03:10:50","author":"Jason Maderer","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2011-12-14T00:00:00-05:00","iso_date":"2011-12-14T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"73647":{"id":"73647","type":"image","title":"Tech Tower","body":null,"created":"1449178002","gmt_created":"2015-12-03 21:26:42","changed":"1475894265","gmt_changed":"2016-10-08 02:37:45"},"61209":{"id":"61209","type":"image","title":"FutureMedia Fest","body":null,"created":"1449176308","gmt_created":"2015-12-03 20:58:28","changed":"1475894533","gmt_changed":"2016-10-08 02:42:13","alt":"FutureMedia Fest","file":{"fid":"191294","name":"FutureMedia_Fest_2010_200x300_0.jpg","image_path":"\/sites\/default\/files\/images\/FutureMedia_Fest_2010_200x300_0_0.jpg","image_full_path":"http:\/\/www.tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/FutureMedia_Fest_2010_200x300_0_0.jpg","mime":"image\/jpeg","size":39355,"path_740":"http:\/\/www.tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/FutureMedia_Fest_2010_200x300_0_0.jpg?itok=zJ5nwcxr"}}},"media_ids":["73647","61209"],"related_links":[{"url":"http:\/\/www.nxtbook.com\/nxtbooks\/gtri\/2012futuremedia_outlook\/index.php#\/1\/OnePage","title":"FutureMedia Outlook 2012"},{"url":"http:\/\/futuremediafest.gatech.edu\/","title":"FutureMedia Fest"},{"url":"http:\/\/ipat.gatech.edu\/","title":"Institute for People and Technology"}],"groups":[{"id":"1183","name":"Home"}],"categories":[{"id":"153","name":"Computer Science\/Information Technology and Security"},{"id":"135","name":"Research"}],"keywords":[{"id":"10127","name":"FutureMedia Fest"},{"id":"12888","name":"IPaT"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EJason Maderer\u003Cbr \/\u003EGeorgia Tech Media Relations\u003Cbr \/\u003E404-385-2966\u003Cbr \/\u003E\u003Ca href=\u0022mailto:maderer@gatech.edu\u0022\u003Emaderer@gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":["maderer@gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}