{"83341":{"#nid":"83341","#data":{"type":"news","title":"Georgia Tech Uses Web to Individualize Admissions Process","body":[{"value":"\u003Cp\u003EAiming to personalize the college admissions process, Georgia Tech recently unveiled a new web-based recruitment tool, Tech on Your Terms, that lets students create their own brochures and interact with current and former students through message boards and live chat sessions.  \n\u003C\/p\u003E\n\u003Cp\u003EThe new system was developed by Atlanta-based, Connexxia LLC in conjunction with Georgia Tech\u0027s Enrollment Services office. \n\u003C\/p\u003E\n\u003Cp\u003E\u0022We developed this system based on feedback we received that said most students go to the web first to get information about their prospective colleges,\u0022 said Deborah Smith, vice provost of Enrollment Services at Georgia Tech.\n\u003C\/p\u003E\n\u003Cp\u003EBut Smith decided to take the idea a step beyond the traditional bulletin board approach of most university web sites and use the site to encourage interaction between prospective students and admissions staff, current students, faculty and alumni. Smith contacted Connexxia, which customized its interactive AdmissionsGenie product to meet Tech\u0027s needs. \n\u003C\/p\u003E\n\u003Cp\u003E\u0022Rather than using the Internet to simply automate the admissions process, we\u0027re taking advantage of the web\u0027s ability to allow students to choose what type of information they\u0027d like to receive. This helps us get to know the students better and respond to their needs more quickly and on a more personal basis,\u0022 explained Smith.\n\u003C\/p\u003E\n\u003Cp\u003EWhen a student logs into the system, their information is automatically sent to Banner, Tech\u0027s student database. An admissions officer will contact the student if requested, or the student can simply choose to browse. \n\u003C\/p\u003E\n\u003Cp\u003EWhile browsing, a prospective student can create his or her own college brochure filled with information about specific academic programs and campus activities that match their individual preferences. They can also read news and feature stories about what\u0027s happening on campus and in the city or check out profiles of Tech students and faculty. Students may also receive invitations to campus events so they can get a first-hand look at life at Georgia Tech.\n\u003C\/p\u003E\n\u003Cp\u003EThird year student Livia Carneiro said she used the web extensively when she was shopping for schools. \u0022All of the schools seemed to have a lot of information about their majors, but not so much for the campus lifestyle,\u0022 said Carneiro. \n\u003C\/p\u003E\n\u003Cp\u003EWhich is why she\u0027s decided to participate in the site\u0027s upcoming chat sessions with prospective students. \u0022I think the information you get from students is much more helpful than what you get from the admissions counselors, because the students will tell you what\u0027s bad and good about the school,\u0022 she added.\n\u003C\/p\u003E\n\u003Cp\u003EFor the fifth year in a row, U.S. News \u0026amp; World Report ranked Georgia Tech as one of the top ten public universities in the nation. The school was ranked 9th among the nation\u0027s top public universities and 37th overall, up one slot from last year.  Moreover, its peer assessment rating (a school\u0027s perceived quality rating among other universities) was high enough to be ranked among the top 20 overall.  Smith hopes to use the new recruiting program to boost Georgia Tech\u0027s reputation even higher in the future, in part by \u0022attracting even more well-rounded students, more arts and sciences students, more women, and more minority students\u0022 to the school, which is located in Atlanta\u0027s vibrant Midtown neighborhood, home of the city\u0027s arts community, numerous restaurants and hotels, and a host of upscale office and residential buildings.\n\u003C\/p\u003E\n\u003Cp\u003EConnexxia Co-Presidents Peter Flur and Shawn Coyne appreciated Georgia Tech\u0027s selection of their company to help support its new initiative.  \u0022For an institution with the technology reputation and resources of Georgia Tech to choose our AdmissionsGenie service, when they had so many other options available, means a lot to us,\u0022 said Flur.  \u0022We look forward to doing all we can to help Georgia Tech this year,\u0022 added Coyne, \u0022and to seeing them achieve the same kind of results that our other clients have experienced over the past three years.\u0022\n\u003C\/p\u003E\n\u003Cp\u003EAdmissionsGenie is a fully integrated service that helps colleges and universities use the Internet to create and manage a coordinated program of high-impact, personalized, two-way communications with prospective and incoming students.  Over the past three years, it has helped produce significant increases in applications, yield rate, student quality, student diversity and admissions office efficiency at more than 20 large and small colleges and universities across the nation including Duke University, the University of North Carolina Charlotte, Ball State University, Oglethorpe University, LaGrange College, the Sage Colleges, and many others.\n\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"Aiming to personalize the college admissions process, Georgia Tech recently unveiled a new web-based recruitment tool, Tech on Your Terms, that lets students create their own brochures and interact with current and former students through message boards and live chat sessions.","format":"limited_html"}],"field_summary_sentence":"","uid":"27310","created_gmt":"2003-09-30 00:00:00","changed_gmt":"2016-10-08 03:02:02","author":"David Terraso","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2003-09-29T00:00:00-04:00","iso_date":"2003-09-29T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"83351":{"id":"83351","type":"image","title":"Georgia Tech Students","body":null,"created":"1449178095","gmt_created":"2015-12-03 21:28:15","changed":"1475894700","gmt_changed":"2016-10-08 02:45:00"}},"media_ids":["83351"],"related_links":[{"url":"http:\/\/www.admission.gatech.edu\/","title":"Admissions"}],"groups":[{"id":"1214","name":"News Room"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Cstrong\u003EGeorgia Tech Media Relations\u003C\/strong\u003E\u003Cbr \/\u003ELaura Diamond\u003Cbr \/\u003E\u003Ca href=\u0022mailto:laura.diamond@comm.gatech.edu\u0022\u003Elaura.diamond@comm.gatech.edu\u003C\/a\u003E\u003Cbr \/\u003E404-894-6016\u003Cbr \/\u003EJason Maderer\u003Cbr \/\u003E\u003Ca href=\u0022mailto:maderer@gatech.edu\u0022\u003Emaderer@gatech.edu\u003C\/a\u003E\u003Cbr \/\u003E404-660-2926\u003C\/p\u003E","format":"limited_html"}],"email":["david.terraso@comm.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}